![Badger Sessions Badger Sessions](https://content.red-badger.com/hs-fs/hubfs/Badger%20Sessions.png?width=300&height=100&name=Badger%20Sessions.png)
The Future of Digital Loyalty
How brands are adapting to Gen Z's digital demands
![Gen Z](https://content.red-badger.com/hubfs/Gen%20Z.png)
NOW ON-DEMAND
Watch below
Nando's and The Future Laboratory share their vision for world-first customer loyalty programmes
76% of Generation Z believe their favourite brands should reward them for their patronage. Soon to become the most numerous and diverse consumer group on the planet, how do you build a loyalty product that caters to their super-charged demands, meets them where they are (on their smartphone), and gives them what they want?
ARTICLE
Learn more
How to build loyalty programmes retail customers actually want
BLOG
Learn more
How Gen Z think about loyalty and why you need to align your strategy to meet their needs
Why not join the conversation?
CASE STUDY
Enhancing Nando's loyalty programme: the UK's first digital rewards scheme
A cross-functional team designed and built a UK first mobile NFC loyalty card and fundamentally changed the way customers engage with the brand across physical and digital channels.