Badger Sessions

The Future of Digital Loyalty

How brands are adapting to Gen Z's digital demands

Gen Z

Red Badger Presents: 'How brands are adapting to Gen Z’s digital demands'

Joel Williams

Managing Director at Red Badger

www.red-badger.com

Chris Sanderson

Co-Founder at The Future Laboratory

www.thefuturelaboratory.com

Ryan Foreman

Product Lead at Nando's UK & IRE

www.nandos.co.uk

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CASE STUDY

Enhancing Nando's loyalty programme: the UK's first digital rewards scheme

A cross-functional team designed and built a UK first mobile NFC loyalty card and fundamentally changed the way customers engage with the brand across physical and digital channels.

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