The Future of Digital Loyalty
Nando's Rewards: Evolving to meet Gen Z's expectations
This event was recorded on 10th February 2022
See how Nando's are adapting to Gen Z's digital demands
In this segment from ‘The Future of Digital Loyalty’ held by Red Badger in February 2022, Ryan Foreman, Nando’s Product Lead highlights how they build a world-first customer loyalty programmes after realising the new generation of customers eating in their famous Peri-Peri Chicken Restaurants had outgrown the plastic card based points rewards system.
Growing up with technology embedded in their lives, the demands of Gen Z on our high street brands have been steadily increasing over the last few years, and this short session explores how Nando’s set about building and delivering the UK’s first NFC enabled multi-channel loyalty scheme with incredible results.
More from this series:
The Future of Digital Loyalty:
How brands are adapting to Gen Z's digital demands
At Red Badger’s latest Badger Sessions event, we explored the future of customer loyalty and examined Generation Z in greater detail to reveal how brands can respond and remain relevant.
Watch the recording of this event on demand and join us, Nando’s and future trends consultancy, The Future Laboratory to find out:
- How Gen Z is changing the conversation for brands, opening new channels for engagement but demanding more in return
- Why pioneering brands are treating loyalty as a product and aligning around its delivery
- How to take advantage of your customer data to build effortless and personalised loyalty experiences
Loyalty as a Service
A 10 minute overview exploring how the brands of the future will need to embrace and build new and innovative digital loyalty programmes.
By Joel Williams, Managing Director at Red Badger
Generation Z Loyalty: "Hyper-aware, hyper connected and hyper individual"
A 20 minute keynote session with examples of how some brands are taking a completely new approach to customer loyalty.
By Chris Sanderson, co-founder at The Future Laboratory
Why not join the conversation?
How Gen Z think about loyalty and why you need to align your strategy to meet their needs
How to build digital loyalty programmes retail customers actually want (and love!)
Enhancing Nando's loyalty programme: the UK's first digital rewards scheme
A cross-functional team designed and built a UK first mobile NFC loyalty card and fundamentally changed the way customers engage with the brand across physical and digital channels.