Is the future of loyalty
point-less or points-based?
Our latest event features a panel debate between experts from some of the most well-recognised and respected brands working in loyalty, data, CRM, e-commerce and digital product who discuss where brands must go next to keep customers happy, engaged and loyal.
Meet the panellists
Incentives should be tailored to the individual customer, not be the same for every customer
The subscription model has many of the components of what a loyalty programme should include in its thinking.
We need to stop thinking in terms of channels, because that's a very siloed approach of thinking, we need to think of the overall digital experience.
It's not a loyalty strategy,
it's a customer strategy.
His team fuse data and management science techniques to bring the stories within the data to life, encouraging business engagement and debate.
Loyalty as a thing has to stop sitting within a team and be part of - if not the driver - behind the business strategy
It's clear, in the realm of customer loyalty that it's no longer a programme, it is no longer a sideshow. It's core to the business strategy.
Transactional loyalty schemes that don't adopt a digital product mindset are no longer fit-for-purpose. How can blue-chips make the shift to ensure that existing customers don't switch off and new customers switch on?
The answer lies in shifting to a digital product mindset, aligning the business towards continuous innovation focused on a specific customer outcome: seamless loyalty.
Why not join the conversation?
Enhancing Nando's loyalty programme: the UK's first digital rewards scheme
A cross-functional team designed and built a UK first mobile NFC loyalty card and fundamentally changed the way customers engage with the brand across physical and digital channels.