Exclusive Panel
Retail Visionaries: modern retail strategies from ASOS & ABOUT YOU
Take advantage of this rare opportunity to learn from industry legends, spark new ideas, and connect with fellow retail leaders.
6pm - 9pm, 3rd April 2025
L'Escargot, 48 Greek St, London W1D 4EF
Meet Europe’s top retail innovators for a masterclass on driving retail success.
Nick Beighton, former CEO of ASOS and Tarek Müller, Co-Founder of ABOUT YOU, Europe's €5bn Gen Y & Z fashion retailer, are joined by Andrea Trocino former Chief Product Officer of ASOS.
Together, the panel will share insights into how they built two of Europe’s most successful retail platforms. As well as discussing what’s coming down the track for retailers and how they can best prepare for heightened customer expectations and global competition.
Why Attend?
- Discover proven strategies: Explore retail servicing as it evolves to meet fast-changing customer demands.
- Uncover new engagement and proposition insight: Spark new ideas for products and services that help you stand out from the competition.
- Future-proof your business: From hyper-personalisation to experiential retail, learn from those who lead the field on how to tackle the challenges of increasingly complex customer demands, intensified competition, emerging demands and squeezed profitability.
About our Speakers
There aren’t many in Europe with a better understanding of what it takes to drive forward retail service capabilities than our panellists. Nick, Andrea and Tarek all played major roles in building and growing the businesses that reimagined experience in the digital retail world.
Nick joined ASOS as CFO in 2009 when the company had 178 people and a turnover of around £165m. He went on to become CEO and served in the role for over six years, during which time he helped grow the business’s revenue from £1.2bn to £4bn.
Andrea played a critical role alongside Nick, developing ASOS brand’s mobile and digital capabilities. Andrea progressed to Chief Product Officer in 2019, where he led on digital product strategy & roadmaps, User Experience, and execution.
Over in Germany, Tarek was busy building ABOUT YOU. Founded in 2014 and already one of Europe’s fastest-growing eCommerce retailers, ABOUT YOU is Hamburg’s first unicorn business. It has operations in over 30 countries and 45 million monthly users. One of three founders, Tarek has overseen the development of ABOUT YOU from start-up to retail enterprise.
Whether you're selling apparel, health and beauty or homeware , this masterclass is a unique opportunity to gain actionable insights for any retail leader looking to engage and retain consumers in today’s highly competitive environment.
This event is powered by Red Badger and SCAYLE.
Meet our Speakers

Nick Beighton is a renowned business leader and visionary in the global retail and e-commerce space. Best known for his role as CEO at ASOS, Nick played a pivotal role in transforming the brand into one of the world’s largest online fashion retailers.
When Nick joined ASOS, the company had just 178 people and an annual turnover of around £165m. Twelve years later, the team had not only expanded drastically across Europe, but also grown its revenues to more than £4bn.
He is now a Non Executive Director at The Very Group and also Chairman at SECRET SALES.

Tarek Müller has been shaping digital business models in online retail for over 20 years. He launched his first ventures on the internet at just 13 years old and registered his first online shops by the age of 15.
Over the years, he has developed numerous eCommerce models across various industries.
Since 2007, he has also advised clients through his digital agencies on designing and implementing innovative business strategies. This work included collaborations with the Otto Group, ultimately leading to his role as a Co-Founder of ABOUT YOU and Co-CEO for Marketing and Brand in 2014.

Andrea Trocino is a pioneering product and technology leader with over a decade of experience driving digital transformation and innovation at scale.
At ASOS, Andrea shaped some of the brand’s most critical digital functions, including Mobile, Web and Apps.
Since then, he has acted as Chief Product & Technology at Plum Guide and MATCHES FASHION and also acts as an independent advisor and consultant to many others.