INNOVATION AT SCALE

Failure is not OK (anymore)

From fail fast to assured success: de-risk innovation and continuously release value as you scale.

  Wednesday 29th April
 18:30 to 20:30 - followed by networking cocktails until late
  Location - One Club Row, Shoreditch

'Fail fast' had its moment. Today, it’s a liability.

The leap in capability AI brings leaves no excuses for validating your strategy. Experimentation and continuous discovery has become trivial and uncertainty is driven down by robust evidence. Test and learn is 100x easier with proven methods for continuous value release at scale.

Lean startup is 15 years old, yet most organisations haven’t caught up. Few companies run robust hypothesis validation continuously through their product development. Teams talk about ‘failing fast’ as a virtue or bravery. But real courage isn’t speed, it’s discipline. It’s the willingness to do the hard, continuous work: structured experimentation, sustained rigour, and uncomfortable honesty at every level about what is, and isn’t working.

Breakthrough business building is still brutally hard. Getting a board to green-light a new proposition is only the beginning. Turning that approval into a scalable, enduring business remains the real challenge.

The results speak for themselves:

  • Only ~10% of corporate innovation initiatives deliver sustained returns
  • Innovation decisions miss expectations ~50% of the time
  • Failure rates in innovation are significantly higher than in core business decisions

£Billions are spent with very little sticking. The outcome is predictable: innovation theatre, fragile bets, and value that never compounds.

REGISTER NOW

A different approach: assured success and continuous bravery

This invite-only session distils the approach used by successful teams. Those who have built breakthrough businesses inside complex enterprises and for large Private Equity, at scale. And done it multiple times.

Not theory. Not inspiration. But a practical framework built over years of real-world success, designed to de-risk innovation by proving success first.

Mark Bjornsgaard has spent his career conceiving, designing, and launching breakthrough businesses inside complex environments. His work spans early-stage conception through to global scale, repeatedly turning high-uncertainty ideas into enduring ventures.

His last business is unlocking $12bn funding. His current ones will be even bigger.

Over summer, Mark will launch the book that sets out his end-to-end business building process: a disciplined, repeatable approach for turning ambition into assured results. This session is your opportunity to hear that framework first - directly from the person who built it. 

Claire Murray has spent her career scaling innovation into production for some of the biggest brands in the world across retail, media, and services. Winning hearts and minds through the toughest challenge: making value creation business as usual for any product in every market.

No fluff. No made-up war stories. No sell-the-dream. Just the method.

If you’re responsible for building what’s next, and accountable for outcomes, this is for you.

  • 30 mins of world leading points of view

  • 60 mins of debate and Q&A with a deeply experienced group of growth leaders 

  • An hour or more to meet, network and get to know peers 

Who is it for?

  • Enterprise innovators across product, strategy, technology, operations, or ventures.

  • Strategic product leaders & CPOs who see the trees, the forest and the landscape.

  • Horizon 2 & 3 explorers evaluating new growth territories. And those tasked with making it real.

  • Frustrated, smart, change makers and future boardroom leaders accelerating their careers through impact.

What you'll learn

  • What “assurance” really means
     How to guarantee success by proving it before you scale and staying commited to it in production.

  • What has fundamentally changed
     Why AI makes innovation simultaneously easier and more dangerous and why bravery is a condition for continuous value release.

  • A robust, proven approach
     A repeatable method for turning disruption into measurable business value.

  • How to keep stakeholders focused
    Preventing momentum loss to shiny objects, hype cycles, and internal noise.

Meet our speakers

Mark Bjornsgaard

Mark is an investor and CEO of System Two - a venture capital firm he founded in 2006. As a serial zero-to-one intrapreneur and entrepreneur with 6 successful exits he is best known for founding Deep Green - a business sold to Octopus in 2023. Mark's career has combined venture incubation with scale up. His first book, The Idea Drug, is published this year.

 

Mark-New-Headshot

Claire Murray

Claire is a Product strategist, and a hands-on Product leader trusted by the biggest brands in the world to reflect and deliver for their millions of customers. Her designer mindset and dedicated pursuit of what works ensures that what gets built drives value. She thrives in the most complex and challenging commercial environments.

Claire Murray | Product Director | Red Badger

Avoid funding failure. Start assuring success. Continue releasing value.

Red Badger is Mark’s launch partner for his book and invites enterprise business builders to this curated, invite-only session. Join us and stop hoping, start proving and scale bravely.

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