Navigating the Future of Hybrid Retail

Intricate logistics, perishable products, and a need to provide an individual-brand relationship make retail a high-stakes game.

And in categories like fine wine, bespoke gifting and big ticket, the operational and customer demands go even further.

The challenges are clear, but so too are the opportunities. Get the balance of technology, people and customer-first thinking right, and retailers have an opportunity to build a highly valuable customer community.

Red Badger is working with Sitoo and Talon.One to convene a small group of retail leaders at Hedonism Wines, Mayfair. Together, we will unpack the lessons of high-attachment, high-complexity retail and discuss how retailers can rise to meet the multi-channel, personalised demands of today's shoppers.

Why Join Us?.

We will be discussing how retailers can deliver loyalty, personalisation, and cut through operational complexity to get meaningful results.

Key discussion areas include:

Operational Elegance: Meeting the complex requirements of modern retail, including bespoke gifting, fragile logistics, and seamless returns, through tech-led capabilities.
The Attachment Strategy: What high-attachment categories like wine can teach other brands about driving repeat spend in a cost-conscious market.
Personalisation at Scale: How to power omnichannel experiences that treat every customer as a VIP.
Hybrid Realities: Practical perspectives on merging the high-touch physical store experience with high-tech digital efficiency.

Talon.One is a promotion engine built to address a fundamental challenge for modern retailers: the technical friction involved in launching sophisticated, data-driven campaigns. While legacy systems often limit brands to basic discounting, Talon.One provides a flexible, API-first architecture that allows teams to build and scale complex incentives without requiring constant engineering intervention.

Talon.One functions as a centralised intelligence layer, processing real-time data from across the business to trigger highly specific rewards.

Whether it is managing tiered loyalty programmes, location-based offers, or personalised bundles, Talon.One handles the underlying logic securely and at scale.

Red Badger is on a mission to help retailers transform themselves into true digital product organisations. We believe all organisations are now digital product companies, whether they realise it or not.

We work at the heart of an organisation, working on the hard obvious problems, delivering digital products that matter. When we’re at HSBC, we’re building the current accounts, at Nando’s we’re delivering the chicken and at Levi’s we’re merchandising the jeans.

We impact retailers, where others fail (or take twice as long to succeed).

RETAIL VISIONARIES

High Touch, High Tech - The Age of Truly Unified Retail

Join Red Badger at the world-renowned Hedonism Wines in Mayfair for an intimate evening designed for senior retail leaders.

16th April - 18:00 - 22:00

Hedonism Wines, 3-7 Davies St, London W1K 3DJ

REGISTER NOW

Meet the Speakers

Rachael Rea-Palmer
Director of Retail & Hospitality, Red Badger

Rachael has over 15 years of invaluable experience driving product strategy and digital transformation, having been a Product leader at major brands including John Lewis and Net-a-Porter.

Anna Risenfors
Customer Experience Manager, Nudie Jeans

Gareth Cullen
Regional General Manager, Nudie Jeans

About the organisers

Sitoo - Creating positive shopping experiences

Talon.One - Empowering Promotion Agility through Enterprise Intelligence

Red Badger - The Digital Product Consultancy for Leading Retailers