The concept appealed because it allowed us to showcase much more content without overcomplicating the existing site. Plus the feed learns from the user's behaviour and becomes more and more personalised the more it learns.
Tasked with finding new ways to engage consumers, BBC Connected Studio was looking for creative ideas that would make it easier for visitors to the site to find content relevant to them.
The concept Red Badger came up with was effectively a fast lane. A real-time stream of BBC content delivered to the homepage, in bite-sized chunks, the instant it’s published.
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