Customer Success Stories
Helping the BBC uncover new ways to engage its audience
How the rapid prototyping model helped the BBC deliver a better customer experience, faster.
Tasked with finding new ways to engage consumers, BBC Connected Studio was looking for creative ideas that would make it easier for visitors to the site to find content relevant to them.
The concept Red Badger came up with was effectively a fast lane. A real-time stream of BBC content delivered to the homepage, in bite-sized chunks, the instant it’s published.
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