Customer Success Stories

BMW Virtual Museum: The shortcut between you and the museum


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1973
Year the BMW Museum first opened, one of the first brand museums

5,000 sqm
Of exhibition space recreated in 3D
 ~125
Cars, motorcycles and engines on display

3 platforms
Companion apps built for web, iPhone/iPad and Android

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The Challenge

The BMW Museum in Munich, Germany was opened in 1973 as one of the first brand museums. Displayed over 5,000 square metres of exhibition space are around 125 of the brand's most precious and appealing cars, motorcycles and engines.

The Museum is a living building, comprising many innovative and immersive exhibitions that exude BMW's passion for technical innovation: BMW wanted to live that brand through the museum's web presence, and turned to Red Badger to discover how.

Our Approach

Focusing on the museum's unique Karl Schwanzer architectural design, as much a spectacle as the exhibits it houses, Red Badger's 3D artists recreated the building and some of its most iconic content, using the latest HTML5 technologies and custom sound design to bring the 3D model alive and let visitors explore and experience the exhibit space.

Companion iPhone, iPad and Android apps then let visitors retrieve the itinerary they'd created on the website to enhance their experience as they navigated the museum in person.

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The Results

By joining up the experience across web, mobile and the museum itself, a visitor's journey is supported from start to finish, enhancing what was already a unique experience.

With greater insight into the museum's contents and experience than ever before, BMW believes more visitors will be encouraged to enjoy what has long been one of Munich's most popular highlights.

KEY TAKEAWAYS

Context
BMW wanted its Munich museum, a living building housing around 125 cars, motorcycles and engines across 5,000 square metres, to live its brand's passion for technical innovation through its web presence.

Approach
Used HTML5 and custom sound design to recreate the museum's Karl Schwanzer building and iconic content in 3D, paired with companion iPhone, iPad and Android apps that carry a visitor's planned itinerary from the website into the museum itself.

Results
Created a joined-up visitor journey across web, mobile and the physical museum, giving BMW greater insight into its contents and experience than ever before, and encouraging more visitors to one of Munich's most popular highlights.

Ways of Working
Combined 3D artistry, HTML5 engineering and companion app development into a single multiplatform experience designed around the museum's own architecture.

We solve complicated problems in complex places

Red Badger is the product transformation consultancy for blue chips. Our product design capabilities and technical pedigree build high-performance digital platforms that get you closer to your customers and embed new ways of working. Your journey to an agile, innovative digital product organisation starts today.

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