Red Badger | Customer Success

The Challenge

Fidelity International is a global leader in investment, managing $310bn globally for clients who range from private individuals to institutions like pension funds and sovereign wealth funds. It has been innovating for 50 years, across 25 countries.

Fidelity recognised it had a fractured web strategy for institutional clients, sometimes combining them with other client groups, or in some markets not offering any web content at all.

With an ambitious brief, the global leader chose to work with Red Badger to create a digital presence that would unite the company's disparate global sites, showcase its capabilities, and highlight its thinking, without overwhelming the reader. Ultimately, the new website needed to give visitors a taste of the lengths Fidelity will go to for clients.

Our approach

An intensive round of workshops brought Red Badger's designers, UX and developers together with Fidelity's own cross-disciplinary team to set a shared vision and a central creative principle, 'Provocatively Reassuring'.

That principle shaped the site's two main sections (Editorial and the 'Business Card'), its use of Fidelity's own 3,000-piece art collection for striking imagery, and small personality touches like the leadership team's hover-animated 'Harry Potters' portraits.

The team built the site on React, Serverless, Node, Terraform and AWS, integrating a Superdesk CMS with Sourcefabric, and delivered it all through lean agile, cross-functional ways of working - working through significant compliance hurdles and winning stakeholder buy-in worldwide via regular demos.

We worked closely with Fidelity Institutional to define a project vision, creative strategy and implementation roadmap that we then delivered on to provide a site that is a new benchmark for them in terms of content and execution. The new site has helped them articulate their story with pride and distinctiveness – it also positions them as thought leaders in their industry.

KEY TAKEAWAYS

Context
Fidelity International's institutional business had a fractured global web presence, sometimes combined with other client groups, sometimes absent altogether, and needed a unified digital presence that could showcase its capabilities and thinking across 21 countries.

Approach
Ran intensive workshops with Fidelity's cross-disciplinary team to define a shared vision and the 'Provocatively Reassuring' creative principle, then built the site using React, Serverless, Node, Terraform and AWS, integrating Fidelity's own art collection and a Superdesk CMS, all delivered through lean agile, cross-functional ways of working.

Results
Delivered Fidelity's first global website in four months, one product adopted across 21 countries, replacing the overhead of managing 21 separate sites, with a steady stream of editorially-controlled thought leadership content.

Ways of Working
Worked hands-on with Fidelity's own designers, UX and editorial teams inside a lean agile process, helping the business shift from waterfall to agile ways of working that its editorial team has since adopted as best practice.

Customer Success Stories

Using design to reflect an exceptional level of client service

A website for a global investment leader which creates a new industry benchmark for design & usability, and empowers the client to grow the site and their audience, with tools and ways of working.

4 months
From vision to a fully designed and built global website

21 countries
One product adopted across, replacing disparate local sites

$310bn
Assets Fidelity manages globally for its clients

50 years
Fidelity has been innovating, across 25 countries

The Challenge

Our approach

The results

But don't just take our word for it....

KEY TAKEAWAYS

We solve complicated problems in complex places

Customer Success Stories

Using design to reflect an exceptional level of client service

A website for a global investment leader which creates a new industry benchmark for design & usability, and empowers the client to grow the site and their audience, with tools and ways of working.

4 monthsFrom vision to a fully designed and built global website

21 countriesOne product adopted across, replacing disparate local sites

$310bnAssets Fidelity manages globally for its clients

50 yearsFidelity has been innovating, across 25 countries

The Challenge

Our approach

The results

But don't just take our word for it....

KEY TAKEAWAYS

We solve complicated problems in complex places

4 months
From vision to a fully designed and built global website

21 countries
One product adopted across, replacing disparate local sites

$310bn
Assets Fidelity manages globally for its clients

50 years
Fidelity has been innovating, across 25 countries