Customer Success Stories

Ongoing digital transformation of a 310-year old retailer

Fortnum & Mason is famous across the globe for its dedication to supplying the finest quality selection of tea however the online experience needed more visibility to drive interest and revenue

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IMPACT

39% increase in average order value

33% increase in existing customers year on year

11% increase in new customers

Giving tea a digital twist and improving online experience

Fortnum & Mason is famous across the globe for its dedication to supplying the finest quality selection of tea however the online experience needed more visibility to drive interest and revenue, as well as share the impressive breadth with online customers in a new, innovative way. In essence, we needed to bring the gifting and curatorial elements that exist with hampers, to the tea consumer journey.

The solution was the Tea Experience - a design to help improve the browsing experience and enable customers find products faster and with ease to enjoy the wide array of teas on offer outside of the store’s walls.

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We solve complicated problems in complex places

Red Badger is the product transformation consultancy for blue chips. Our product design capabilities and technical pedigree build high-performance digital platforms that get you closer to your customers and embed new ways of working. Your journey to an agile, innovative digital product organisation starts today.

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4th Floor,
2 Old Street Yard,
London EC1Y 8AF

(Featherstone Street entrance) 


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