Customer Success Stories

Bringing the in-store experience, online

A scalable, highly flexible new site was needed, and very quickly to avoid more lost revenue.

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Fortnum
IMPACT

Total sales achieving growth year on year increased 52%

77% Increase in mobile visits up year on year

18% Reduction in calls to customer service team

Since the site went live it has had incredible results in increased revenues and conversion rates.

Fortnum & Mason’s new, elegant website increases revenue and conversion rates

When you think of Fortnum & Mason, the iconic eau de nil colour, the beautiful store layout, amazing customer service and the incredibly high quality of products, spring to mind. This unrivalled reputation, held over 300 years, has always been led by the store experience. But with more and more shoppers heading online to make purchases from over 130 different countries, Fortnum’s realised their digital experience didn’t match the service delivered by the physical stores, and something needed to change, quickly.

Here's how Red Badger became fundamental in helping Fortnum & Mason win a BIMA Award for ‘Best Web Design & Build’ and an eCommerce Award for ‘Best eCommerce New Design or Re-Design (Under 1 Year)’ in 2015. The project was also nominated for the UK Digital Experience Awards in the Retail sector award and as ‘Best Use of Website to Build Your Brand’. It was also nominated at the Retail Week Tech and Ecommerce Awards in the ‘Best Customer Experience’ category.

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We solve complicated problems in complex places

Red Badger is the product transformation consultancy for blue chips. Our product design capabilities and technical pedigree build high-performance digital platforms that get you closer to your customers and embed new ways of working. Your journey to an agile, innovative digital product organisation starts today.

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