Customer Success Stories

Next generation platform for retail giant

Find out how we helped clear a five-year backlog in eight months and delivered a mobile-first application across seven countries.

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+29%
Uplifts in visits

+54%
Increased orders

+443%
Costumers amending orders

+83%
Conversion rates increase

retailer-1dQ_Q

The Challenge

One of the largest retailers in the UK was experiencing lost revenue in the millions, due to higher than expected drop-out rates on its online platform.

The online experience and functionality were inconsistent. The business was spending huge sums on a piece of software that scraped its website and created mobile-optimised versions on the fly, meaning some orders were easier to place than others depending on the device being used, and amendments to orders were rare, since they were incredibly complicated to make once booked.

The business needed a modern, web-based technology platform that made every experience intuitive and easy to use regardless of device.

 

Our Approach

Red Badger helped the retailer work with the agility of a start-up, re-engineering its workflow around Lean practices and breaking down department silos by keeping design, development and testing in one place. That brought a shorter feedback loop, team-wide responsibility for decisions, less waste, and a sharper focus on delivering value to customers faster.

On the technology side, the team built a mobile-first application using Node.js and React.js for a consistent, fast experience across devices, moved into the cloud with Docker Containers, AWS ECS and Terraform for auto-scaling around peak demand, and introduced automated testing and continuous deployment pipelines, turning quarterly releases into multiple deployments a day, each taking minutes rather than days.

Screenshot 2026-08-05 at 10.08.25
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The results

By focusing first on mobile, Red Badger delivered a completed application across seven countries in just eight months, clearing a five-year backlog over four years ahead of schedule. The new platform lifted visits by 29%, increased orders by 54%, grew customers amending their own orders by 443%, and improved conversion rates by 83%, giving the retailer a platform built to scale for years to come.

KEY TAKEAWAYS

Context
One of the UK's largest retailers was losing millions in revenue to high drop-out rates caused by an inconsistent, screen-scraped mobile experience that made some orders hard to place and amend.

Approach
Introduced Lean and Agile practices with shared team ownership, then rebuilt the platform mobile-first on Node.js and React.js, moved it to the cloud with Docker, AWS ECS and Terraform, and added automated testing and continuous deployment.

Results
Delivered a mobile-first application across 7 countries in 8 months, more than four years ahead of schedule, lifting visits 29%, orders 54%, order amendments 443%, and conversion rates 83%.

Ways of Working
Broke down department silos to keep design, development and testing together, shortening feedback loops and moving the retailer from quarterly releases to multiple deployments a day.

We solve complicated problems in complex places

Red Badger is the product transformation consultancy for blue chips. Our product design capabilities and technical pedigree build high-performance digital platforms that get you closer to your customers and embed new ways of working. Your journey to an agile, innovative digital product organisation starts today.

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