A robust, de-risked plan for Equifax's new fraud-detection product

Our approach

We started where the risk is greatest, with the customer. End-user research surfaced what customers genuinely needed from a fraud-detection product, separating what would actually move the needle from what was simply assumed.

From those insights we developed user-facing prototypes, deliberately built to enable rapid iteration, customer testing and validation. The prototypes did double duty: they kept the design honest by putting it back in front of users, and they gave the business a tangible visualisation of the core product experience to react to.

With the evidence in hand, we worked across the business to define and align on a single product vision: shared, discussed and agreed across the teams that would have to build and operate
it. We then converted the vision into the things the business needed to act on it: a prioritised backlog, technical recommendations, and a phased delivery plan for the initial product launch.

The results

At the end of the engagement, Equifax had everything it needed to move from idea to a confident build. A clear, validated picture of customer needs. A working visualisation of the product experience. A product vision the whole business had bought into.

And a prioritised backlog, technical recommendations and phased delivery plan to take the new fraud-detection product to launch, robustly, and with the major risks taken out of the picture before a single line of production code was written.