CUSTOMER SUCCESS STORIES
Reimagining the London Business School Digital Experience
A bold vision connecting a global alumni community
The Challenge
London Business School has been shaping global business leaders for over 60 years. With more than 58,000 alumni spread across 160 countries, the School's network is one of its most valuable assets, but it wasn't acting like one.
Alumni were repeatedly telling the School the same thing: they wanted better tools to find and connect with each other. The reality they faced was a patchwork of disconnected platforms, none of which offered the right functionality to make meaningful professional connections at scale. For an institution that prides itself on excellence, it was a gap that needed closing, and fast.
The question wasn't just what to build, but how to build it without getting bogged down in the layers of process that often slow large organisations down.
Our approach
The engagement began with a six-week Service Vision Sprint. Working shoulder-to-shoulder with the LBS team, we undertook multiple stakeholder interviews and ran rapid ideation sessions designed to understand the problem from every angle: what alumni actually needed day-to-day, what the School needed to deliver operationally, and what an ideal end-to-end experience could look like if nothing was off the table.
From the outset, both teams committed to a single unified approach: one team, one goal.
With an ambitious deadline on the horizon, the joint team had under three months to move from vision to a working product in the hands of real users. MyLBS, the new unified alumni platform, launched to its first cohort of users right on schedule.
The platform gave LBS alumni something they'd been asking for: a single, easy to access, mobile-first, modern destination where they could keep connected with the school and graduates from across 160 countries, with the right tools to make those connections actually useful.
The results
The rollout has since expanded to over 30,000 alumni, with early feedback described as "incredibly positive", a strong signal that the service design work done in those early sprint weeks translated directly into an experience people genuinely wanted to use.
But don't just take our word for it....
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We picked Red Badger because I really wanted an agency with that sort of energy and that creativity that would come used to solving corporate problems and not get bogged down in the higher ed bureaucracy that you sometimes find.” -
What’s been great about the partnership with Red Badger is the consistency of the senior leadership we’ve been able to engage with, but also how we’ve been able to work with the team, and the skills and the learning that we’ve had along the way
We solve complicated problems in complex places
Red Badger is the product transformation consultancy for enterprise. Our product design capabilities and technical pedigree build high-performance digital products and platforms that get you closer to your customers and embed new ways of working. Your journey to an agile, innovative digital product organisation starts today.
