The Challenge
Transport for Wales has set itself one of the most ambitious goals in UK public transport: doubling public transport usage across Wales by 2030. A target that big can't be hit through incremental optimisation alone, it asks for new propositions that change how people actually move around the country.
But before any of those propositions can be built, there is a harder question to answer first. What do public transport users in Wales genuinely need, and which of the many possible ideas is worth investing serious time and money behind?
With limited time, real business constraints to work within, and a high bar for evidence, Transport for Wales needed a disciplined way to identify the right idea and validate it with the people it would ultimately serve.
