---
title: Delivering Seamless Customer Experience in the Energy Sector
description: "Red Badger announces partnership with OVO: Revolutionising customer support through personalised, data-led digital journeys."
---

[Red Badger | Insights & Resources ](https://content.red-badger.com/resources)

# [Delivering Seamless Customer Experience in the Energy Sector](https://content.red-badger.com/resources/customer-experience-ovo)

 Written by [Red Badger Team](https://content.red-badger.com/resources/author/red-badger-team) | Aug 1, 2023 7:09:00 PM

Red Badger, a leading [digital product](https://red-badger.com/services/digital-product) transformation consultancy, is proud to partner with OVO. The partnership aims to support OVO to help customers access personalised help and support. 

> ###### *"We are hugely excited to partner with OVO on a data-led future for the customer help proposition."  *comments Claire Murray, Product Director on the OVO Project, *"Our combined team have built a targeted Help engine, and replatformed key content to Contentful. Combined together, this enables personalised support for  OVO customers giving them the information they need, when they need it most."*

The collaboration focuses on implementing new digital journeys for customers to find the help they need via self-service capabilities and provides a data-led future for delivering seamless [customer experiences](https://content.red-badger.com/customer-experience). The work allows OVO to provide personalised customer experiences, improving customer satisfaction and support across all channels.

###### The outcomes include:

- A unified help and support experience across the digital estate
- Personalised and contextual content based on customer type, to provide the information customers need, when they need it.
- A single source of truth for content, enabled by the implementation of headless CMS [Contentful](https://content.red-badger.com/resources/red-badger-contentful-partnership-digital-experiences).
- A simplified technology landscape, improved editorial experience, and increased efficiency throughout the content lifecycle.
- Increased ability for customers to find the information they need and resolve queries, via self-service channels

> ###### Nichola Davies, Product Director at OVO commented: “*Red Badger are playing a key part in our operational digital transformation, and they are the first partner we have worked with at OVO to stand up a cross functional augmented team. They built collaborative relationships with our team from day one, are professional, knowledgeable, and just get on with it!*” 

 Red Badger and OVO will continue to build upon the foundations laid by the initial implementation of Contentful with the introduction of [data-led capabilities](https://content.red-badger.com/resources/how-businesses-can-use-data-to-understand-their-customers-better) to serve relevant and targeted help content to customers, across a number of key payment journeys over the coming months. 

For more information visit [www.red-badger.com](https://red-badger.com).

###### **About Red Badger:**

 Red Badger is the digital product transformation consultancy for blue chips. Our [product design](https://content.red-badger.com/product/design-thinking) capabilities and technical pedigree build high-performance digital products and platforms that get you closer to your customers and embed new ways of working.

[View full post](https://content.red-badger.com/resources/customer-experience-ovo)

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