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Insights & Resources

Leverage the expertise and experiences of our product and platform practitioners. Find useful guides on how to make smart technology choices, best practice advice on leading high-performing product teams and a host of valuable information to help you promote a digital product mindset.

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Latest Insights

Park life! Volunteering in the local community

In August we spent a day clearing weeds instead of product backlogs. Taking advantage of Red Badger’s volunteering policy, our team carried out some park maintenance in Myatt’s ...

The Big Debate: Is the future of loyalty point-less?

Our latest event features a panel debate between experts from some of the most well-recognised and respected brands working in loyalty, data, CRM, e-commerce and digital product ...

[Step-by-Step Guide] 5 Steps to a loyalty product your customers love

Transactional loyalty schemes that don't adopt a digital product mindset are no longer fit-for-purpose. How can blue-chips make the shift to ensure that existing customers don't ...

Subscription is the new loyalty and other takeaways from HOSTECH 2022

This year’s HOSTECH event brought the effect of the pandemic on the hospitality industry sharply into focus. It rapidly accelerated customer adoption of food delivery – enabled in ...

Why I am proud to be a Badger

The time of year is upon us when Pride fever takes over; preparations are underway for the annual parade, and companies dutifully replace logos to include the famous rainbow flag ...

Meet our Loyalty Panellist: Dave Robinson from Boots

As part of our debate on the future of loyalty, we interviewed our expert panellists to learn more about their personal experiences and opinions on loyalty. The first piece in the ...

Meet our Loyalty Panellist: Gianfranco Cuzziol from Natura & Co

As part of our debate on the future of loyalty, we interviewed our expert panellists to learn more about their personal experiences and opinions on loyalty. We’ve assembled ...

Meet our Loyalty Panellist: Candice Lott from We Are The Digital Type

As part of our debate on the future of loyalty, we interviewed our expert panellists to learn more about their personal experiences and opinions on loyalty. The next piece in the ...

Point-based vs point-less: Time for loyalty to evolve?

What is the future of loyalty?  Set against the backdrop of a turbulent economy and a cost of living crisis, it’s never been more important to make an emotional connection with ...

[Infographic] Is the future of loyalty point-based or point-less?

Are loyalty programmes evolving away from traditional point-based schemes? Is the future of loyalty now point-less? With customer loyalty increasingly volatile—especially during a ...

Consumer Duty: how a digital mindset can solve its 6 biggest ...

In recent years, rapid innovation and disruption within the financial services sector has left the FCA painfully far behind. The result has been high-profile scams and ...

Delivering a lean digital product in two weeks

“The most critical metric is how long it takes for an innovative idea to reach a customer. If it takes your company months, how can you compete with an organization that delivers ...

Writing Envoy filters in Rust with WebAssembly

Istio recently released version 1.5, and one of the major changes in it is the deprecation of Mixer in favour of WebAssembly Envoy filters. If none of that sentence made sense to ...

[Video] The Future of Digital Loyalty: Loyalty as a Service

Taken from our event in February 2022, Red Badger Managing Director Joel Williams looks at the importance of digital loyalty programmes and how brands are looking for new ways to ...

[Video] The Future of Loyalty: How Nando's meets the demands of Gen Z

See how Nando's are adapting to Gen Z's digital demands In this segment from ‘The Future of Digital Loyalty’ held by Red Badger in February 2022, Ryan Foreman, Nando’s Product ...

[On Demand Webinar] Next-gen cloud connectivity: The evolution of NATS

We don’t often talk about a specific technology. However, NATS needed its own event due to the scale of its impact.  NATS offers organisations an opportunity to replace ...

[Video] The future of digital loyalty: loyalty according to Gen Z

Generation Z Loyalty: "Hyper-aware, hyper-connected and hyper individual" Chris Sanderson is co-founder of The Future Laboratory, a trend forecasting consumer insight and ...

[White paper] Multi-cloud platforms are here

The use of WebAssembly server-side is contributing to a major revolution in platform design, moving us beyond (or above) the cloud as a destination. Coupled with products like ...

How to use test automation in software development

To improve any process, you require at least two things - an honest review of the current situation, and a willingness to change. So why do I get the feeling that we're happy with ...

8 guiding principles for your tech strategy

How do we make agile technology choices – especially those ones where we have relatively little information to use as input but our decision is likely to have a big impact on what ...

What loyalty leaders have to say about loyalty programmes in 2022

Consumers demand equitable value exchange from the brands they engage with. And loyalty programmes have to work extra hard to attract, retain and excite a hyper-aware, ...

7 key benefits of automated testing in software development

Throughout a testers life, we would have asked ourselves the question ‘To automate or not to automate’. Automation means taking your manual tests and automating them using a tool ...

Fixing climate change with digital product thinking

This Earth Day, in a 2-part series, we tasked ourselves to find out how digital products and technologies can help fix a complex problem like climate change by accelerating us ...

Mission thinking: embracing an experimentation mindset

Uncertainty has had an ever-increasing presence in our complex economic and social systems – and it's reached a new height with the Covid-19 pandemic. As we endure through these ...

Mean Time to Repair (MTTR): One of your most important metrics

In an industry that places such emphasis on speed to market, Mean Time To Repair (MTTR) may be the most important metric you’re not paying attention to. MTTR can be defined as the ...

Fixing climate change with the circular economy and digital technology

This Earth Day, in this second article in a 2-part series we tasked ourselves with looking at how digital products and technologies can help fix a complex problem like climate ...

Learning to fail to deliver digital product success

I've lost count of the number of times organisations have told me they have a "fail fast, fail often" approach to delivering projects. This isn’t a new idea, but in practice, so ...

How to use service design for validating ideas

Running a good business requires more than just selling a high-quality product. Customers now demand excellence in their experiences and are less forgiving to issues. When it ...

The key advantages of using a monorepo

You’ve probably heard that Facebook, Twitter, Google, Microsoft, and other tech industry behemoths keep their entire codebase, all services, applications and tools in a single ...

What is Infrastructure as Code (IaC)?

Infrastructure as Code (IaC) refers to the definition and management of IT infrastructure (e.g. networks, virtual machines, load balancers, firewalls, etc.) in a declarative ...

Microplatforms. The best enabler of continuous deployment ever

Extremely high levels of automation in the area of infrastructure provisioning and container orchestration have recently enabled a capability we are calling microplatforms - ...

Why Pipeline as Code is adding value

Having the build and deployment pipeline as code (PaC) builds on the benefits of having Everything as Code (EaC), e.g. immutable version control, audit trails, peer reviews, ...

Earning brand loyalty with the Kano Model

“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.' Maya Angelou If you’re calling it out as loyalty, it ...

Elevate your design thinking with sketch thinking

As the name implies, this is the perfect companion to Design Thinking. For those who don't know, Design Thinking is a collaboration method that helps a group pool their collective ...

4 key takeaways from Kanban Management Professional training

After recently attending Kanban Management Professional I and II training, I got some useful new language to help me explain some of the underlying instincts that I have around ...

One minute reads: forecasting with Little’s Law

John Little coined his eponymous theorem while studying queues – it links the rate at which customers enter a queue, the average wait each customer experiences, and the number of ...

Introducing an Agile Delivery Framework to the public sector

Medicines and Healthcare products Regulatory Agency (MHRA) approached Red Badger to create a bespoke Agile Delivery Framework in line with the Government Digital Service ...

Meet our Loyalty Panellist: Robert Bates from Currys

As part of our debate on the future of loyalty, we interviewed our expert panellists to learn more about their personal experiences and opinions on loyalty.   The second piece in ...

[Video] Four Reasons Digital Natives Create More Loyal Customers

Dull, unoriginal, lacking in real value: traditional loyalty schemes are dead in the water. As loyalty-native brands capture the hearts, minds and wallets of the modern consumer, ...

Subscription is the new loyalty and other takeaways from HOSTECH 2022

This year’s HOSTECH event brought the effect of the pandemic on the hospitality industry sharply into focus. It rapidly accelerated customer adoption of food delivery – enabled in ...

Be a force multiplier

Have you got what it takes to build products from the outside-in? We’ve recently embarked on a new mission at Red Badger: to build the next generation of digital product ...

Transforming blue chips into next generation Digital Product companies

The vast majority of organisations still maintain “traditional” structures, failing to grasp they are already Digital Product companies, just highly inefficient ones. Most are not ...

How service design is helping Anthony Nolan to simplify ...

This blog was co-authored by Jessica Morgan, Senior Product Designer, Red Badger A stem cell transplant is one of the most time-sensitive and high-accuracy processes there is. ...

[On Demand] Here's why we love WebAssembly (outside of the browser)

Celebrating our first hybrid event in over two years, this session was held at our Red Badger HQ in London on Wednesday 2nd March 2022 and attended by our community both in person ...

A truly resilient multi-cloud platform with wasmCloud and WebAssembly

Myself and senior software engineer Aayush Attri were invited to speak at the CNCF's Kubecon North America event at the end of last year on Wasm day.  In the presentation, we ...

LGBTQ+ History month: Championing our favourite tech heroes

LGBTQ+ History Month, founded in 1994, is an entire month (every February) completely dedicated to understanding and appreciating the rich history of the LGBTQ+ community.  As ...

Secure your business: how to protect yourself from the next Log4j

With many applications depending on open-source software, how do we protect ourselves against the unknown vulnerabilities that undoubtedly exist? What measures can we put in place ...

Slay corporate risk, innovate faster

If there’s one thing ‘digital’ the last couple of years have highlighted to everyone, it is the ability to move ideas into production quickly. We’ve seen an explosion of lean ...

7 steps to perfect retrospectives to align teams on shared values

Spend enough time working together in a team and you’re bound to encounter teammates feeling anxious, uninspired or just that general sense of something not being right at work. ...

A product transformation mindset to tackle social inequality

This is the second article in a 3-part series documenting how Red Badger built a mission-oriented product company from the ground up. If you haven't already, make sure you read ...

How Gen Z think about loyalty and why you need to align your strategy

“Hyper-aware, hyper-connected and hyper-individual, Generation Z are challenging brands in search of a more equitable value exchange.” Chris Sanderson, Co-Founder, The Future ...

Building a digital product organisation to tackle social inequality

Cognitive and demographic diversity are key to improving collective intelligence, enhancing productivity, powering innovation, fuelling new ideas and creating more profitable and ...

Pride 2021 & the Red Badger Social Value Taskforce

Every year, June is dedicated to celebrating the LGBTQ+ community. It manifests in a broad swath of events, parties, celebrations, marches, speeches and everything in between. No ...

WebAssembly: The days of cloud vendor lock-in are over

The use of WebAssembly server-side is driving a major revolution in platform design, moving beyond the cloud as a destination. Coupled with products like wasmCloud and NATS, ...

Align and integrate: how to cultivate loyal guests

The hospitality sector has been a rich hunting ground for digital disruptors. For those prepared to do things differently or go above and beyond expectations, there has been a  ...

Standing out from the crowd: creating memorable customer experiences ...

Catch episode four of the Adyen Retail Reawakened Podcast on the website. Retailers took a big hit from COVID-19. Those unable to respond in real-time and without a solid digital ...

How hotels can own their guest experience

Off-the-shelf digital software or products are great for solving a particular problem, but they often aren’t fit for purpose when it comes to delivering seamless experiences for ...

The key to overcoming poor guest experience in Hospitality

Guest engagement and satisfaction will be the benchmarks upon which your hotel will either thrive or fail. If your strategy isn’t focused around these key metrics then you’re ...

How to build loyalty programmes retail customers actually want

Colin Neil, Adyen’s SVP of Business Development spoke to me recently for Adyen’s latest podcast series, Retail Reawakened. On the show, we discussed the future of retail and spoke ...

Start small but think big: how to build a digital roadmap

Years of tactical technology investment have meant many hotels and hospitality organisations are now built on piecemeal platforms, outsourced services, stand-alone solutions or ...

How to measure psychological safety

Co-authored with Jamie Irving; originally published here.  We can probably all agree that, as we are likely to spend more time with our colleagues than our friends and family, ...

New product development in a brave new world

Now is the time we should be taking stock, reflecting on what customers really care about, identifying opportunities, and creating new products that will help businesses rapidly ...

Desirability testing: Innovation at the British Heart Foundation

How would you define innovation in a business context? For some, it’s about incremental change – your products and services getting better with each new iteration. For others, ...

Understanding burnout and anxiety - Lunch & Learn by Spill

A couple of weeks ago I had the pleasure of attending a Lunch and Learn about Anxiety and Burnout. It was led by Will, a member of the team at Spill - a workplace mental health ...

Can API products help grow your customer base?

  It’s the playbook of tight vertical integration – famously catapulting Apple to the top of the stock market time and again. The thinking goes like this: the more of the stack ...

How Gen Z think about loyalty and why you need to align your strategy

“Hyper-aware, hyper-connected and hyper-individual, Generation Z are challenging brands in search of a more equitable value exchange.” Chris Sanderson, Co-Founder, The Future ...

How to launch a scalable optimisation programme for digital products

Picture this. You’ve spent months toiling away, building a fantastic new product. You’ve identified your users, you have your value proposition nailed, you’ve conducted extensive ...

How product thinking can help solve society’s grand challenges

The grand challenges set out in the UN’s Sustainable Development Goals aim to solve some of the world's most complex problems. Through our initiative Mission Beyond, Red Badger ...

6 ways to build an unproductive product team

An unproductive team can be the result of multiple factors, some of which from habits we may not even realise. Not only does building a productive team get the work done, it has ...

Teaching people with special needs how to code

Last year, between September and November, I had the amazing opportunity to teach code to people with special needs. This experience transformed my perspective on how I bring ...

How to talk about race and diversity?

What I learnt from Lloyd’s Diversity and Inclusion champion. Sarah Chowdhury, Diversity and Inclusion champion at Lloyd’s Bank kindly took the time to talk to us at Red Badger ...

Designing for complexity: Delivery Framework for the Government

As part of our work with the Medicines and Healthcare products Regulatory Agency (MHRA), Red Badger was asked to develop a Delivery Framework. Our recommendation was a bespoke ...

Introducing the remote North Star Framework

What is it? The North Star framework is a vital tool in aligning Product Teams around a shared sense of direction that guides the way to building products that have an impact on ...

Successfully introducing User Experience Design (UXD) from scratch

So you have just landed on a project, and you are tasked with introducing the client to User Experience Design (UXD) and building a design system from scratch, you have autonomy ...

UX Design: Getting user feedback into the backlog

As UX designers we are always aiming to balance the needs of the user with the requirements of the business and with what’s technologically feasible. A key element of this is ...

Working in the open with the FutureNHS platform

When Red Badger first started working with the NHS on the next version of their collaboration platform, FutureNHS, we were incredibly excited by the opportunity to have an impact ...

Mission Beyond - Q&A with Matthew Syed on cognitive thinking

Following the Mission Beyond launch event in June, we had some brilliant questions posed by the audience that we didn't get a chance to discuss. Luckily, Matthew Syed, the author ...

Validating product ideas using the RAT

Time, money and resources as we all know are finite. Bummer eh? So when it comes to validating product opportunities, how do we decide which ones are ripe for success and which ...

Lift off! The launch of Mission Beyond

We've launched Mission Beyond - a social initiative to bring together business leaders and other actors with brilliant minds and a sense of purpose to contribute to society and ...

Strategy for developing digital products

The last 18 months have drastically changed the way I think about developing digital products. My background is in technology. I started as a software engineer working with a ...

Putting purpose at the heart of business

Cain Ullah, CEO of Red Badger, in an interview with Manny Amadi, CEO of C&E Advisory. Manny is a trusted advisor to some of the world's foremost companies, non-governmental ...

Building post pandemic foundations

We are in the midst of an unprecedented time when the whole world feels that it has stopped and hit the reset button. Sat in our makeshift offices, with life careering in and out ...

How diversity and recombination drive innovation

COVID-19 has impacted our world in unprecedented ways. Moving away from the tragedy and fear, one positive impact has been that of our environment being able to take a breath of ...

NHS England partners with Red Badger

We’re so proud to announce that we’ll be working with NHS England & NHS Improvement to design and build the next version of their collaboration platform, FutureNHS. FutureNHS ...

Fail small to win big with your digital products

I am sure that everyone who is reading this blog has worked hard and had some failures along the way, for all of us those mistakes became learning experiences. So we were able to ...

One minute reads: a North Star in product delivery

At Red Badger, our delivery teams often use a North Star metric to guide the way through product delivery. A good North Star tells you if the direction of travel your product ...

Software Development: The Science of Estimating

Estimating software development is hard, but that's no reason to ignore it. What can we learn from the scientific method and how can we apply it to our projects? Estimating how ...

Supporting disabled people into employment

We’re excited to announce that we’re now a Disability Confident Committed employer. Accessibility and inclusion are really important to us, and in the future, we want to be sure ...

What’s the mission beyond your product?

It’s time to rethink how we design and build products? There’s much to celebrate about the status quo of product leadership in today’s business world. In practice, product ...

The focus is a 'Product Ecosystem', not the end result

This started as an internal hot topic - why do people so often misunderstand what ‘product’ means? As we talked through various opinions, it dawned on me. The word is the problem. ...

Giving personas some context with Jobs To Be Done Framework (JTBD)

The Jobs to Be Done (JTBD) Framework is a powerful tool to understand customer context and innovate for success. In a marketplace full of distracted, unpredictable humans ...

6 key questions to begin a lean and agile approach to goal setting

Red Badger is prototyping a series of play cards to help solve sticky challenges with inspiration from Lean, Agile and Coaching in the process of digital product development. In ...

How to use Rust to build networked services

Here’s why it’s worth using Rust to build networked services Meet Ferris, the friendly rustacean. Rust has evolved to the point where it’s now a good choice for building networked ...

What did we learn at the mental health first aid training?

As ‘people people’ we deeply care about our fellow Badgers and want to make sure we’re all supported in our teams and day-to-day work. We know good health does not only have a ...

Do you need an innovation lab or just a shift in mindset?

Despite up to 96% of all innovation projects failing to make any return on investment and 97% of large businesses believing digital innovation to be critical to their future ...

Lean mindset: Don't speculate to accumulate, validate to succeed

First coined in the mid 20th century, the term “speculate to accumulate” refers to the need to invest (at some degree of risk) in order to make meaningful gains. In other words; ...

How to drive meaningful outcomes from your product strategy

Part 1: Experiment with your strategy to deliver better outcomes Does creating your annual business strategy sometimes feel like you need a crystal ball? We hear many of our ...

Building a desktop app with electron, webpack and redux

As a part of my annual training budget - a perk that every Badger gets - I had the opportunity to go all the way to the Fluent Conf, which was in sunny San Francisco. You can read ...

Genderless parental leave at Red Badger

We’ve developed our most inclusive family leave policy yet and we’re pretty sure it is leading the way for the workplace of the future. We want to support all parents in taking an ...

9 questions to help understand decision-making and reduce project risk

Red Badger is prototyping a series of play cards to help solve sticky challenges with inspiration from Lean, Agile and Coaching. Our research has shown that the toughest ...
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