London, November 2024
As over 60,000 participants, including more than 100 heads of state, convened at the 29th
Conference of the Parties (COP29) under the United Nations Framework Convention on
Climate Change (UNFCCC) in Baku, Azerbaijan, Red Badger received recognition for its
cutting-edge sustainable solutions addressing the rapidly growing carbon footprint of data
centres and AI.
During a high-profile panel discussion between Greece's Energy Minister, Theodore
Skylakakis, and the Chairman of HEREMA, the national energy resources company, Red
Badger's groundbreaking approach to reducing data centre carbon footprints through
advanced coding techniques was highlighted. The solution was praised as "a tangible
example of how human innovation can make a huge contribution to minimise the carbon
footprint and make significant cost savings, without any need for new investments in costly
infrastructure".
Editor’s note:
Data centres currently consume approximately 1% of global electricity, with projections
suggesting this could rise to 3-13% by 2030. Red Badger's innovative coding approach is
estimated to potentially reduce data centre electricity consumption by up to 50%. In
Ireland, data centres account for 21% of the country's total electricity consumption, with
about 50% of that electricity derived from natural gas. Greece has made significant strides
in renewable energy, with over 50% of its electricity now coming from renewable sources.
Red Badger, founded in 2010, has grown to become a leader in digital product innovation,
collaborating with renowned brands such as BBC, Tesco, Fortnum & Mason, Sky, and
Santander bank.
For further information:
Contact: Cain Ullah
Phone: +44 (0)7939 088694