Customer needs always come first – they’re what drives our engineering decisions. This is why you’ll always find a UX designer on our teams. Yes, technology can and should support business needs, automating processes, reducing costs and enabling new ways of working. But customers should forever be number one. That’s how you’ll achieve business success.
Technology should solve customers’ problems in new and better ways. Digital products have an unparalleled ability to gather customer insights and adapt and evolve accordingly. This benefit must be harnessed, to unlock continuous improvement and meet individual users’ needs ever more closely.