The Experimentation Gene: Personalisation that Delights
Retail and Hospitality players must offer individual customer experiences - learn how leaders in the space are using the latest strategies to learn, adapt and personalise instantly.
8th October 2025, 08:30 - 10:30
The Original Ivy, West End
Join Red Badger and Dynamic Yield for an exclusive panel and networking breakfast for leaders in Retail and Hospitality, dedicated to unlocking personalisation that is smarter, faster and deeply embedded across every customer touchpoint.
This session brings together experts across product and personalisation to explore how the most forward-thinking players are tackling this challenge head-on and how you can too.
For those leading in Business, Customer, Digital, Product and Technology, this offers routes to accelerating innovation, improving customer experience and driving measurable ROI.
What to expect
Hear personalisation trailblazers, from some of the UK's most loved and recognised Retail and Hospitality brands, describe how they’ve implemented best-in-class personalisation strategies.
Understand how data, product and experimentation can be aligned to power highly individualised brand experiences that delight customers.
Also, get the inside track from Red Badger and Dynamic Yield on how teams working in complex, large-scale environments can enable personalisation capabilities that are long-term, scalable and operationalised across teams and channels.
Meet the Speakers
Alex Naisby
Loyalty & CRM Expert
Independent
Alex Naisby is one of the UK’s most experienced loyalty and personalisation leaders, having led the transformation of Nectar at Sainsbury’s and worked with brands across retail, telco, and financial services to deliver data-led customer growth.
She brings a sharp commercial lens to personalisation - with deep experience in what it takes to move from experimentation to embedded, scaled capability across channels.
Rachael Rea-Palmer
Director of Retail & Hospitality
Red Badger
Rachael Rea-Palmer is Red Badger's Director of Retail and Hospitality. She brings over 15 years of invaluable experience driving product strategy and digital transformation, having held Head of Product roles at major brands including John Lewis and Net-a-Porter.
Lauren Saunders
Product Director, Personalization
Spotify
Lauren is a highly experienced product leader and manager with a deep understanding of UX, personalisation and transformation across the luxury sector delivering high quality customer experiences.
She has a proven record of leading complex third-party integrations with extensive experience in consumer products, business tooling and enterprise platform evolution.
Oliver Clark
European Economist at the Mastercard Economics Institute
Ollie delivers original economic insight for clients, public policy, and Mastercard. He specialises in using high-frequency data to uncover the underlying drivers of the economy and to help businesses make better decisions.
Previously, Ollie was an Economist at the Bank of England, advising policymakers on monetary policy and financial stability. He began his career in economic consultancy, focusing on competition issues in mergers and acquisitions. He holds an MSc and BSc in Economics, as well as an MSc in Artificial Intelligence and Data Science.
