Badger Sessions

The Future of Digital Loyalty

Loyalty as a Product

This event was recorded on 10th February 2022


Loyalty as a Product

Taken from our event in February 2022, Red Badger Managing Director Joel Williams looks at the importance of digital loyalty programmes and how brands are looking for new ways to improve customer experience as a result of the digital demands and general expectations of the TikTok generation, or ‘Gen Z’.

In this short 10minute  session, Joel explores how the brands of the the future will need to embrace a new customer-first mindset, and build innovative new digital loyalty programmes that strive to improve customer experience by treating the loyalty ecosystem as a product that engages, delights and retains new customers.

More from this series:


How Gen Z think about loyalty and why you need to align your strategy to meet their needs


How to build digital loyalty programmes retail customers actually want (and love!)


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Start small but think big: how to build a digital roadmap to seamless guest experiences



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Red Badger Nandos Digital Loyalty

Enhancing Nando's loyalty programme: the UK's first digital rewards scheme

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