Badger Sessions

The Future of Digital Loyalty

Loyalty as a Product

This event was recorded on 10th February 2022

VIDEO

Loyalty as a Product

Taken from our event in February 2022, Red Badger Managing Director Joel Williams looks at the importance of digital loyalty programmes and how brands are looking for new ways to improve customer experience as a result of the digital demands and general expectations of the TikTok generation, or ‘Gen Z’.

In this short 10minute  session, Joel explores how the brands of the the future will need to embrace a new customer-first mindset, and build innovative new digital loyalty programmes that strive to improve customer experience by treating the loyalty ecosystem as a product that engages, delights and retains new customers.

More from this series:

STRATEGY

How Gen Z think about loyalty and why you need to align your strategy to meet their needs

INSIGHT

How to build digital loyalty programmes retail customers actually want (and love!)

 

Read now ➤ 

STRATEGY

Start small but think big: how to build a digital roadmap to seamless guest experiences

 

Read now ➤ 

Red Badger Nandos Digital Loyalty
CASE STUDY

Enhancing Nando's loyalty programme: the UK's first digital rewards scheme

A cross-functional team designed and built a UK first mobile NFC loyalty card and fundamentally changed the way customers engage with the brand across physical and digital channels.

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