Secrets of Platform Success

Transforming Platform Business with Adyen for Platforms


Discover how Adyen for Platforms empowers businesses with advanced financial technology solutions, driving growth and innovation. Explore key insights and takeaways from our recent industry event.

Adyen is a leading financial technology provider, renowned for enabling seamless payment functionality for enterprise businesses like Netflix and Spotify. With a global reach and robust infrastructure, Adyen facilitates smooth and secure transactions, catering to some of the largest and most recognised brands in the world.

Red Badger is a proud partner of Adyen. We deliver bespoke and customer-centric digital products, services and capabilities that solve complex technical challenges for large-scale businesses. 

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Introducing Adyen for Platforms 

Adyen for Platforms (AFP) is a strategic extension of Adyen's capabilities, tailored specifically for businesses that serve, at least in part, SMBs. AFP integrates advanced payment functionalities with a suite of financial products, such as cash advances, bank accounts, and card issuing. This comprehensive solution makes it possible for platform businesses to offer their merchants tailored financial products and services. These address the key business challenges faced by SMBs, such as securing funding and managing international payments.

AFP also allows platform and marketplace businesses to begin earning on their processed payments in a tailored way, as well as providing the infrastructure needed for enriched data insights and omnichannel payment experiences.

With Adyen for Platforms, businesses benefit from:

Monetized Payment Processing

AFP provides a white-label payments functionality, offering platforms direct control over payment fees and merchant revenue-sharing, taking payment processing from a business function to a powerful revenue stream.

Effortless Global Payment Expansion 

AFP simplifies international market entry and expansion with built-in compliance, local payment methods, and currency support, making global operations seamless.

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Seamless Payments and Innovation

A slick user experience across all payment methods, in-store an online. This creates a consistent experience and unlocks improved customer loyalty and conversion. 

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Powerful Data-Driven Insights 

Leverage rich data insights to inform strategic decisions, optimise payment processes, and tailor services to meet specific customer needs.

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Offering Tailored Financial Products & Services

Platforms can become financial partners to their merchants, addressing key business challenges such as securing funding, while offering a seamless service that integrates data, banking, and spending.

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OUR RECENT EVENT:

Secrets to Platform Success

With Red Badger & Adyen
See related articles

Exploring the Future of Platform Businesses

Adyen for Platforms (AFP) equips platform businesses with state-of-the-art financial technology solutions designed to boost profitability, streamline global expansion, enhance customer experiences, and provide valuable data-driven insights for strategic growth.

Our recent event, co-hosted with Adyen at London’s The Ivy, brought together industry experts to explore the transformative role of pioneering financial technology in platform business growth. The event encouraged a rich exchange of ideas among industry leaders, highlighting best practices and real-world examples of what's now possible.

To further explore the insights shared during the event, we have created a series of articles based on sessions led by our expert speakers. These articles offer in-depth perspectives on the key themes discussed, serving as valuable resources for platform leaders.

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Sam White, Technical Director at Red Badger shared insights on integrating payment products and banking services into platforms to boost revenue.
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Eifion Weinzweig, Co-Founder of PayServe discussed the journey of simplifying payment systems in the sports market to enhance revenue.
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Dave Hart, CTO of Wylde Market highlighted the importance of seamless customer experiences and innovative payment solutions in building complex marketplace functionality.
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Nicole Olbe, Head of Adyen UK explained how Adyen's embedded finance solutions support SMBs and drive growth through tailored financial services.
Benefit from our combined experience

Working with Red Badger & Adyen

Platform businesses benefit from bespoke digital solutions combined with advanced financial technology, enhancing customer experiences, driving growth, and streamlining global expansion.

5-Jul-13-2024-01-51-38-7949-PMTrusted Partnership
Red Badger and Adyen combine to provide a seamless integration of advanced financial technologies, offering platforms a trusted partnership that addresses their commercial challenges.
6-Jul-13-2024-01-51-38-8133-PMBespoke Solutions
Red Badger’s bespoke builds, coupled with Adyen’s financial technology, create tailored solutions that enhance customer experiences and drive business growth.
7-Jul-13-2024-01-51-38-8035-PMComprehensive Services
Together, we offer a range of services from payment processing to advanced data insights and banking services, ensuring platforms can scale and adapt to market demands effectively.
8-Jul-13-2024-01-51-38-8194-PMInnovation and Agility
Our partnership is built on innovation and agility, enabling platforms to respond quickly to customer needs and stay ahead in a competitive landscape.

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