The Future of Digital Loyalty
Loyalty as a Product
This event was recorded on 10th February 2022
VIDEO
Loyalty as a Product
Taken from our event in February 2022, Red Badger Managing Director Joel Williams looks at the importance of digital loyalty programmes and how brands are looking for new ways to improve customer experience as a result of the digital demands and general expectations of the TikTok generation, or ‘Gen Z’.
In this short 10minute session, Joel explores how the brands of the the future will need to embrace a new customer-first mindset, and build innovative new digital loyalty programmes that strive to improve customer experience by treating the loyalty ecosystem as a product that engages, delights and retains new customers.
More from this series:
The Future of Digital Loyalty:
How brands are adapting to Gen Z's digital demands
At Red Badger’s latest Badger Sessions event, we explored the future of customer loyalty and examined Generation Z in greater detail to reveal how brands can respond and remain relevant.
Watch the recording of this event on demand and join us, Nando’s and future trends consultancy, The Future Laboratory to find out:
- How Gen Z is changing the conversation for brands, opening new channels for engagement but demanding more in return
- Why pioneering brands are treating loyalty as a product and aligning around its delivery
- How to take advantage of your customer data to build effortless and personalised loyalty experiences
See how Nando's are adapting to Gen Z's digital demands
A 15 minute overview explores how Nando’s set about building and delivering the UK’s first NFC enabled multi-channel loyalty scheme with incredible results.
By Ryan Foreman, Product Lead at Nando's UK & IRE
Generation Z Loyalty: "Hyper-aware, hyper connected and hyper individual"
A 20 minute keynote session with examples of how some brands are taking a completely new approach to customer loyalty.
By Chris Sanderson, co-founder at The Future Laboratory
Why not join the conversation?
How Gen Z think about loyalty and why you need to align your strategy to meet their needs
How to build digital loyalty programmes retail customers actually want (and love!)
Start small but think big: how to build a digital roadmap to seamless guest experiences
CASE STUDY
Enhancing Nando's loyalty programme: the UK's first digital rewards scheme
A cross-functional team designed and built a UK first mobile NFC loyalty card and fundamentally changed the way customers engage with the brand across physical and digital channels.
