Our Thinking | Digital Loyalty
Gen Z Loyalty
An emotional connection. An effortless exerience. A mutual value exchange. To be treated as an individual. How do you effectively respond to the demands of Gen Z? Like digital loyalty, the answer lies in the quality and consistency of the engagement.
Learn how a digital product mindset is helping blue chips capture the hearts, minds (and wallets) of the most diverse and soon to be the largest consumer group in the world.
Our latest thinking
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[Video] The Future of Digital Loyalty: Loyalty as a Service
Taken from our event in February 2022, Red Badger Managing Director Joel Williams looks at the importance of digital loyalty programmes and how brands are looking for new ways to ...
[Video] The Future of Loyalty: How Nando's meets the demands of Gen Z
See how Nando's are adapting to Gen Z's digital demands In this segment from ‘The Future of Digital Loyalty’ held by Red Badger in February 2022, Ryan Foreman, Nando’s Product ...
[Video] The future of digital loyalty: loyalty according to Gen Z
Generation Z Loyalty: "Hyper-aware, hyper-connected and hyper individual" Chris Sanderson is co-founder of The Future Laboratory, a trend forecasting consumer insight and ...
What loyalty leaders have to say about loyalty programmes in 2022
Consumers demand equitable value exchange from the brands they engage with. And loyalty programmes have to work extra hard to attract, retain and excite a hyper-aware, ...
How Gen Z think about loyalty and why you need to align your strategy
“Hyper-aware, hyper-connected and hyper-individual, Generation Z are challenging brands in search of a more equitable value exchange.” Chris Sanderson, Co-Founder, The Future ...
How Gen Z think about loyalty and why you need to align your strategy
“Hyper-aware, hyper-connected and hyper-individual, Generation Z are challenging brands in search of a more equitable value exchange.” Chris Sanderson, Co-Founder, The Future ...
