Our Thinking | Focus
Sustainable Technology
We believe that sustainable tech is essential for building a better future.
Our team is dedicated to developing innovative solutions with our clients that minimise carbon footprint and promote social responsibility. From clean engineering, and hyper-efficient codebases, we're exploring new ways to use technology to reduce our environmental impact and build a more sustainable future, with the ultimate goal of helping enterprise companies scale to zero.
Our latest thinking
Carbon efficient high density enterprise workloads with scale-to-zero ...
We’re excited to announce that Stuart Harris, Chief Scientist from Red Badger will be speaking at the upcoming Civo Navigate event. His talk, "Carbon Efficient High Density ...
Mapping the Future of Sustainable Digital Products
Sustainability in technology is gaining importance, and our recent community event held at Red Badger HQ aimed to shed light on how tech infrastructure can evolve to be more ...
Revolutionising Retail: How Super Payments is Changing the Game
In the fintech sector, true innovation often means breaking away from established norms. This is precisely what the partnership between Red Badger and Super Payments represents. ...
Exploring the Sustainability Challenges in Finance
In the heart of the UK's financial conversation, a recent roundtable event we hosted in collaboration with COGO illuminated a pivotal trend: delegates from across some of the UK's ...
Efficiency by Design: The Sustainable Future of Digital Infrastructure
In digital product development, the sustainability of a codebase is a critical yet often overlooked aspect. At Red Badger, we understand that the code we write today lays the ...
A Roadmap for Stitching Loyalty into the Digital Fabric of the ...
The fashion industry stands on the brink of a transformative era, one where the relationship between brands and consumers is being redefined by digital innovation and a growing ...
The Power of Green UX: Nudging Users Towards Sustainable Choices
In today's digital age, the intersection of user experience (UX) and sustainability is becoming increasingly crucial. As businesses and consumers alike strive for eco-friendly ...
Cogo: Combining AI, Green Engineering & Finance for a Sustainable ...
In today's rapidly evolving financial landscape, sustainability and carbon management have become a high priority. As the finance industry grapples with the challenges of climate ...
Red Badger & Cogo: Championing a Greener Digital Future
Every business is, in essence, a digital product company. To stay ahead, businesses must be agile, continually innovating to meet user needs and business objectives. The key to ...
Rust & CRUX: The Future of Sustainable Enterprise Software ...
We recently hosted a workshop and Meetup with an audience of developers and digital product leaders to showcase our findings in the using Rust and CRUX for sustainable enterprise ...
How is Generative AI Transforming Product Development in Blue Chips?
What is Generative AI? Generative AI is a subset of artificial intelligence that leverages machine learning techniques to generate new data instances. It's like an artist who, ...
Can Generative AI and Green Engineering Boost Loyalty in Blue Chips?
The Rise of Customer Centricity In the modern business landscape, customer centricity has become more than just a buzzword; it's a strategic imperative. Companies are increasingly ...
Green Engineering by Design: The Future of Sustainability in Tech
Understanding Green Engineering by Design Green Engineering by Design is an approach that integrates environmental considerations into the design of products and processes. It ...
Responsible AI: The Key to Sustainable Growth?
The development of Artificial Intelligence (AI) has revolutionised many industries, from healthcare to finance, transportation to entertainment. As AI continues to evolve, one ...
Red Badger and Split: A Partnership for Sustainable Digital Product ...
Software development is central to every business, and nearly every business requires having an exceptional digital experience as central to its success. The key for product and ...
Ethical AI: Reflections on Responsible AI, Sustainability, & ...
My name is Dr. Chris Brauer, and as a strategy officer for the World Economic Forum, I've had the opportunity to explore and navigate the complexities of artificial intelligence ...
Brewing the Future: How Generative AI is Changing Beer Production
In this talk, recorded at our recent 'AI for Customer Innovation' Event held at The Ivy in London, Hew shares his experiences of using AI to revolutionise the brewing industry, ...
Embracing Rust for Sustainable Enterprise Transformation
Unveiling the Future of Enterprise Software Engineering Businesses are continually exploring innovative ways to stay ahead of the curve, drive efficiency, and maintain ...
Responsible AI: Pathways to Sustainable Growth with Dr Chris Brauer
Discover the world of responsible artificial intelligence (AI) with Dr. Chris Brauer, a leading expert in the field and strategy officer at the World Economic Forum, who we were ...
The Journey Towards Sustainable Fashion
In a rapidly evolving world, the integration of technology and sustainability is reshaping industries. One such industry that is undergoing significant transformation is fashion. ...
How a Sustainable Codebase Can Cut Enterprise Costs and Carbon
At Red Badger, we recently hosted an event that brought together technology leaders from some of the UK's most well-known brands to discuss the role of clean coding in driving ...
