Our Thinking | Product
Product Management
Hone the craft of managing and owning your digital products. Hot tips on optimising your product portfolio for greater business impact.
Our latest thinking
The Future of Product Management? The blend of AI and Human ...
The Rise of AI: More Than Just a Trend At a recent Red Badger event, we were excited to be joined by leading AI expert Jonty Angel, who was invited as was invited as a keynote ...
How to launch a scalable optimisation programme for digital products
Picture this. You’ve spent months toiling away, building a fantastic new product. You’ve identified your users, you have your value proposition nailed, you’ve conducted extensive ...
Introducing the remote North Star Framework
What is it? The North Star framework is a vital tool in aligning Product Teams around a shared sense of direction that guides the way to building products that have an impact on ...
The 2x2 matrix: Prioritisation in lean product development
Prioritisation is a necessary evil of every product development lifecycle. Lean thinking, deciding what to build, where to focus limited resources and what customer segments to ...
