Our Thinking  |  Digital Loyalty

Future of Loyalty is Point-less

What does the future of loyalty look like for blue chips? And how do you get there? For too long vouchers have been papering over the cracks in point-based loyalty schemes. Consumers want something deeper. Experiences that delight, surprise and wow them (and keeps them coming back for more).

Working alongside industry experts, we’re defining the future of loyalty and providing the vehicle, keys and map to get there fast.

Focus

Our latest thinking

The Big Debate: Is the future of loyalty point-less?

Our latest event features a panel debate between experts from some of the most well-recognised and respected brands working in loyalty, data, CRM, e-commerce and digital product ...

[Step-by-Step Guide] 5 Steps to a loyalty product your customers love

Transactional loyalty schemes that don't adopt a digital product mindset are no longer fit-for-purpose. How can blue-chips make the shift to ensure that existing customers don't ...

Subscription is the new loyalty and other takeaways from HOSTECH 2022

This year’s HOSTECH event brought the effect of the pandemic on the hospitality industry sharply into focus. It rapidly accelerated customer adoption of food delivery – enabled in ...

Meet our Loyalty Panellist: Dave Robinson from Boots

As part of our debate on the future of loyalty, we interviewed our expert panellists to learn more about their personal experiences and opinions on loyalty. The first piece in the ...

Meet our Loyalty Panellist: Gianfranco Cuzziol from Natura & Co

As part of our debate on the future of loyalty, we interviewed our expert panellists to learn more about their personal experiences and opinions on loyalty. We’ve assembled ...

Meet our Loyalty Panellist: Candice Lott from We Are The Digital Type

As part of our debate on the future of loyalty, we interviewed our expert panellists to learn more about their personal experiences and opinions on loyalty. The next piece in the ...

Point-based vs point-less: Time for loyalty to evolve?

What is the future of loyalty?  Set against the backdrop of a turbulent economy and a cost of living crisis, it’s never been more important to make an emotional connection with ...

[Infographic] Is the future of loyalty point-based or point-less?

Are loyalty programmes evolving away from traditional point-based schemes? Is the future of loyalty now point-less? With customer loyalty increasingly volatile—especially during a ...

Earning brand loyalty with the Kano Model

“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.' Maya Angelou If you’re calling it out as loyalty, it ...

Meet our Loyalty Panellist: Robert Bates from Currys

As part of our debate on the future of loyalty, we interviewed our expert panellists to learn more about their personal experiences and opinions on loyalty.   The second piece in ...

Subscription is the new loyalty and other takeaways from HOSTECH 2022

This year’s HOSTECH event brought the effect of the pandemic on the hospitality industry sharply into focus. It rapidly accelerated customer adoption of food delivery – enabled in ...

Do you need to revise your digital loyalty strategy?