Revolutionising exam delivery for the British Council and candidates worldwide
One platform, real-time insights, exams that reach further than ever.
The Challenge
In 2020, the British Council faced a daunting problem. A global organisation with over 21,000 employees in more than 100 countries, delivering exams to candidates worldwide, and running it all on spreadsheets, emails and WhatsApp.
Every exam meant manual analytics. Manual communications. Duplicated effort across countries, languages and venue types. The process was slow, inaccurate and hard to scale. Candidates in hard-to-reach locations missed out entirely.
The question wasn't whether to modernise. It was how to transform exam delivery without disrupting the candidates and clients already relying on it.
Our approach
We partnered with the British Council to build Pulse: a programme-agnostic exam delivery platform with real-time insight at its core.
We started with extensive research to understand what exam providers, clients and students actually needed. Then we built a robust, scalable platform with a standardised reporting process, replacing the tangle of spreadsheets and message threads with one place to build, set up, deliver and analyse exams.
On top of that foundation, we built a real-time analytics dashboard. Complex data in, a clear picture out, so teams can monitor delivery and understand user behaviour across every organisation, country, language and venue type.
The results
Pulse changed how the British Council delivers exams, making delivery more secure and more efficient, regardless of location or size.
- Exam delivery rates improved, response times fell, and user engagement went up.
- The British Council can now demonstrate its expertise and value to clients more effectively than ever before.
- Candidates in previously inaccessible locations can now sit exams, an opportunity that can change lives.
- One customisable platform improved communication and collaboration across teams and clients alike.
But don't just take our word for it....
Working with Red Badger has allowed the British Council to progress significantly as an organisation, with Pulse improving exam delivery rates, decreasing response times, and improving user engagement.
We solve complicated problems in complex places
Red Badger is the product transformation consultancy for enterprise. Our product design capabilities and technical pedigree build high-performance digital products and platforms that get you closer to your customers and embed new ways of working. Your journey to an agile, innovative digital product organisation starts today.
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