Red Badger | Customer Success | British Council Pulse Platform

The challenge

In 2020, the British Council faced a daunting problem. A global organisation with over 21,000 employees in more than 100 countries, delivering exams to candidates worldwide, and running it all on spreadsheets, emails and WhatsApp.

Every exam meant manual analytics. Manual communications. Duplicated effort across countries, languages and venue types. The process was slow, inaccurate and hard to scale. Candidates in hard-to-reach locations missed out entirely.

The question wasn't whether to modernise. It was how to transform exam delivery without disrupting the candidates and clients already relying on it.

Our approach

We partnered with the British Council to build Pulse: a programme-agnostic exam delivery platform with real-time insight at its core.

We started with extensive research to understand what exam providers, clients and students actually needed. Then we built a robust, scalable platform with a standardised reporting process, replacing the tangle of spreadsheets and message threads with one place to build, set up, deliver and analyse exams.

On top of that foundation, we built a real-time analytics dashboard. Complex data in, a clear picture out - so teams can monitor delivery and understand user behaviour across every organisation, country, language and venue type.

The results

Working with the British Council, Pulse has helped us demonstrate our expertise and value to clients more clearly than ever. The platform has transformed exam delivery: more secure, more efficient, wherever an exam is held and whatever its size. Delivery rates are up. Response times are down. Engagement is higher across the board. And candidates in locations that were once out of reach can now sit exams at all, for some of them, that changes everything. This is what happens when the British Council works with Red Badger: real progress, not just promises.

KEY TAKEAWAYS

Improved delivery efficiency: Pulse improved exam delivery rates, reduced response times, and increased user engagement across all channels.
Real-time insights replace manual processes: transformed manual analytics via spreadsheets, emails and WhatsApp into a robust, real-time analytics dashboard that monitors delivery and user behaviour across 100+ countries.
Customizable, scalable platform: built a fully programme-agnostic platform that takes complex data and presents it in an easy-to-consume dashboard, allowing the British Council to build, set up, deliver and analyse exams across multiple organisations, countries, languages and venue types.
Global accessibility expanded: candidates in previously inaccessible locations can now sit exams, opening opportunities that can change lives.