Responding to changing user behaviours with a
cardless loyalty programme
With more than 400 locations across the UK, Nando's is one of the nation's favourite restaurant chains, famous for its delicious Portuguese-style flame-grilled peri-peri chicken.
Before migrating to a new digital app, the company faced some challenges with its original reward card system. Although the physical loyalty card was well-loved by customers, it wasn't always the easiest to use - cards were lost, forgotten, or damaged. The old system felt out-dated, and did not allow Nando's to track customer behavior or personalize offers and promotions for their most loyal fans.
In 2021, the company decided to work with Red Badger to explore ways to upgrade to a new digital app that offers a more seamless and personalised loyalty program experience for its customers allowing them to earn rewards, redeem offers, and track their progress all in one place, making it easier than ever to enjoy all the benefits of being a loyal Nando's fan.
new customers in 3 months from the new platform
Loyalty registrations moved to digital within 2 months
saved annually by eliminating plastic card production
300k new customers within 3 months
Reward redemption trebled to 18%
Enabled annual savings of £200k by eliminating plastic card production
Within the first two months of launch Nando’s moved 89% of loyalty registrations to digital and saw a doubling of total loyalty registrations
Loyalty-earning orders doubled to 66%
End-to-end visibility of customer loyalty behaviour across channels
Increased engagement with declining and lapsed customers
Superior customer experience, eliminating inconsistencies and limitations of 3rd party solutions
Create great digital products with
Red Badger in just 100 days
We solve complicated problems in complex places
Red Badger is the product transformation consultancy for blue chips. Our product design capabilities and technical pedigree build high-performance digital products and platforms that get you closer to your customers and embed new ways of working. Your journey to an agile, innovative digital product organisation starts today.