Our Thinking | Product
Digital Product
Everything you need to know about getting an idea off the ground and into production. Leverage our ideas to start creating sustainable value streams that continuously deliver customer value.

Our latest thinking
The Future of Product Management? The blend of AI and Human ...
The Rise of AI: More Than Just a Trend At a recent Red Badger event, we were excited to be joined by leading AI expert Jonty Angel, who was invited as was invited as a keynote ...
Ethical AI: Reflections on Responsible AI, Sustainability, & ...
My name is Dr. Chris Brauer, and as a strategy officer for the World Economic Forum, I've had the opportunity to explore and navigate the complexities of artificial intelligence ...
4 steps to great digital products and a better product business
With challenges on multiple fronts, aggressive competition, consumer volatility and a cost of living crisis, you might be tempted to pull the plug on innovation or what you may ...
100 days to #CreateGreat - Digital Products for Blue Chips
What if you could achieve more in days than your competitors do in months? See our latest video that explains how Red Badger helps large complex organisations to move at pace to ...
Transforming blue chips into next generation Digital Product companies
The vast majority of organisations still maintain “traditional” structures, failing to grasp they are already Digital Product companies, just highly inefficient ones. Most are not ...
Slay corporate risk, innovate faster
If there’s one thing ‘digital’ the last couple of years have highlighted to everyone, it is the ability to move ideas into production quickly. We’ve seen an explosion of lean ...
Building a digital product organisation to tackle social inequality
Cognitive and demographic diversity are key to improving collective intelligence, enhancing productivity, powering innovation, fuelling new ideas and creating more profitable and ...
Standing out from the crowd: creating memorable customer experiences ...
Catch episode four of the Adyen Retail Reawakened Podcast on the website. Retailers took a big hit from COVID-19. Those unable to respond in real-time and without a solid digital ...
How hotels can own their guest experience
Off-the-shelf digital software or products are great for solving a particular problem, but they often aren’t fit for purpose when it comes to delivering seamless experiences for ...
The key to overcoming poor guest experience in Hospitality
Guest engagement and satisfaction will be the benchmarks upon which your hotel will either thrive or fail. If your strategy isn’t focused around these key metrics then you’re ...