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The Journey Towards Sustainable Fashion

In a rapidly evolving world, the integration of technology and sustainability is reshaping industries. One such industry that is undergoing significant transformation is fashion. ...

Discussing our Nando's collaboration at BIMA Round Table Event

I recently had the privilege of being invited to speak at a round table event hosted by BIMA (British Interactive Media Association), where industry leaders gathered to discuss ...

Red Badger Announces Partnership with Contentful

[LONDON]—[02 May 2023]—Red Badger, The Digital Product transformation consultancy for blue chips, today announced that it has signed a partnership agreement with Contentful, a ...

The Changing Nature of Consumer Demand: How Sustainability is Shaping ...

The fashion industry is one of the largest and most dynamic industries in the world, with a global value of over $2.5 trillion. However, it also has a significant environmental ...

Consumer-Driven Fashion: How Brands are Meeting Customers' ...

The fashion industry is evolving rapidly, driven in large part by changing consumer expectations. Today's consumers demand transparency, sustainability, and personalisation, and ...

Blending Sustainability and Profitability: How Brands are Balancing ...

In recent years, sustainability has become a key concern for fashion brands, driven by changing consumer demand and increasing awareness of the environmental and social impact of ...

How businesses can use data to understand their customers better

Gianfranco shared an interesting analogy to explain his point, drawing a comparison between basketball and the process of creating a digital product. In basketball, the rules ...

Using payment data to unlock customer insight

Have you ever wondered how companies like Adyen are changing the game when it comes to payment innovation? As part of the recent “Insights Reinvented: Strategies for Seamless ...

Event Roundup: Strategies for Seamless Customer Experience

On Wednesday the 29th March 2023, we were thrilled to have partnered with Adyen, a company that's been pushing the boundaries of payment innovation for years, alongside industry ...

Strategies for creating seamless customer experiences

 How to get insights in creative ways when you don't have useful data  How Avon has learnt to incrementally improve over time to become best-in-class How important speed and ...

10 reasons why you should be exploring autonomous stores

Disruption in retail is rife, and the past decade has transformed the way that the sector operates with different technologies, consumer habits and customer expectations shaping ...

Building a Fortnum & Mason e-commerce store in two days

Why doing it differently produced an innovative minimum viable product and enabled a better supplier selection process for Fortnum & Mason Red Badger believes delivering an ...

Subscription is the new loyalty and other takeaways from HOSTECH 2022

This year’s HOSTECH event brought the effect of the pandemic on the hospitality industry sharply into focus. It rapidly accelerated customer adoption of food delivery – enabled in ...

Consumer Duty: how a digital mindset can solve its 6 biggest ...

In recent years, rapid innovation and disruption within the financial services sector has left the FCA painfully far behind. The result has been high-profile scams and ...

How to use service design for validating ideas

Running a good business requires more than just selling a high-quality product. Customers now demand excellence in their experiences and are less forgiving to issues. When it ...

Align and integrate: how to cultivate loyal guests

The hospitality sector has been a rich hunting ground for digital disruptors. For those prepared to do things differently or go above and beyond expectations, there has been a  ...

Standing out from the crowd: creating memorable customer experiences ...

Catch episode four of the Adyen Retail Reawakened Podcast on the website. Retailers took a big hit from COVID-19. Those unable to respond in real-time and without a solid digital ...

The key to overcoming poor guest experience in Hospitality

Guest engagement and satisfaction will be the benchmarks upon which your hotel will either thrive or fail. If your strategy isn’t focused around these key metrics then you’re ...

Start small but think big: how to build a digital roadmap

Years of tactical technology investment have meant many hotels and hospitality organisations are now built on piecemeal platforms, outsourced services, stand-alone solutions or ...

How customer loyalty in retail is changing

Loyalty doesn't exist anymore. Well, not in the traditional sense. In this consumerist world, convenience is king. We don't really care how many points you give us or how many ...

Do you need to revise your digital loyalty strategy?