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Digital Loyalty
Traditional (transactional) loyalty schemes are no longer fit-for-purpose and need grounding in the digital reality we live in. We’re working with the best minds in the industry to lead a digital product revolution that brings you closer to your customers.
Learn how to reimagine and revitalise your loyalty programmes to offer more meaningful and lasting experiences. Take the necessary steps to cultivate brand devotion that drives enduring business success.
Our latest thinking
The Importance of Customer Loyalty in Today's Market
Customer loyalty is paramount in an era of increasing competition and rapidly evolving consumer expectations. This perspective explains why customer loyalty emerges as a critical ...
Revolutionising Retail: How Super Payments is Changing the Game
In the fintech sector, true innovation often means breaking away from established norms. This is precisely what the partnership between Red Badger and Super Payments represents. ...
A Roadmap for Stitching Loyalty into the Digital Fabric of the ...
The fashion industry stands on the brink of a transformative era, one where the relationship between brands and consumers is being redefined by digital innovation and a growing ...
The Changing Nature of Consumer Demand: How Sustainability is Shaping ...
The fashion industry is one of the largest and most dynamic industries in the world, with a global value of over $2.5 trillion. However, it also has a significant environmental ...
The Big Debate: Is the future of loyalty point-less?
Our latest event features a panel debate between experts from some of the most well-recognised and respected brands working in loyalty, data, CRM, e-commerce and digital product ...
[Step-by-Step Guide] 5 Steps to a loyalty product your customers love
Transactional loyalty schemes that don't adopt a digital product mindset are no longer fit-for-purpose. How can blue-chips make the shift to ensure that existing customers don't ...
Subscription is the new loyalty and other takeaways from HOSTECH 2022
This year’s HOSTECH event brought the effect of the pandemic on the hospitality industry sharply into focus. It rapidly accelerated customer adoption of food delivery – enabled in ...
Meet our Loyalty Panellist: Dave Robinson from Boots
As part of our debate on the future of loyalty, we interviewed our expert panellists to learn more about their personal experiences and opinions on loyalty. The first piece in the ...
Meet our Loyalty Panellist: Gianfranco Cuzziol from Natura & Co
As part of our debate on the future of loyalty, we interviewed our expert panellists to learn more about their personal experiences and opinions on loyalty. We’ve assembled ...
Meet our Loyalty Panellist: Candice Lott from We Are The Digital Type
As part of our debate on the future of loyalty, we interviewed our expert panellists to learn more about their personal experiences and opinions on loyalty. The next piece in the ...
Point-based vs point-less: Time for loyalty to evolve?
What is the future of loyalty? Set against the backdrop of a turbulent economy and a cost of living crisis, it’s never been more important to make an emotional connection with ...
[Infographic] Is the future of loyalty point-based or point-less?
Are loyalty programmes evolving away from traditional point-based schemes? Is the future of loyalty now point-less? With customer loyalty increasingly volatile—especially during a ...
[Video] The Future of Digital Loyalty: Loyalty as a Service
Taken from our event in February 2022, Red Badger Managing Director Joel Williams looks at the importance of digital loyalty programmes and how brands are looking for new ways to ...
[Video] The Future of Loyalty: How Nando's meets the demands of Gen Z
See how Nando's are adapting to Gen Z's digital demands In this segment from ‘The Future of Digital Loyalty’ held by Red Badger in February 2022, Ryan Foreman, Nando’s Product ...
[Video] The future of digital loyalty: loyalty according to Gen Z
Generation Z Loyalty: "Hyper-aware, hyper-connected and hyper individual" Chris Sanderson is co-founder of The Future Laboratory, a trend forecasting consumer insight and ...
What loyalty leaders have to say about loyalty programmes in 2022
Consumers demand equitable value exchange from the brands they engage with. And loyalty programmes have to work extra hard to attract, retain and excite a hyper-aware, ...
Earning brand loyalty with the Kano Model
“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.' Maya Angelou If you’re calling it out as loyalty, it ...
Meet our Loyalty Panellist: Robert Bates from Currys
As part of our debate on the future of loyalty, we interviewed our expert panellists to learn more about their personal experiences and opinions on loyalty. The second piece in ...
[Video] Four Reasons Digital Natives Create More Loyal Customers
Dull, unoriginal, lacking in real value: traditional loyalty schemes are dead in the water. As loyalty-native brands capture the hearts, minds and wallets of the modern consumer, ...
Subscription is the new loyalty and other takeaways from HOSTECH 2022
This year’s HOSTECH event brought the effect of the pandemic on the hospitality industry sharply into focus. It rapidly accelerated customer adoption of food delivery – enabled in ...
Transforming blue chips into next generation Digital Product companies
The vast majority of organisations still maintain “traditional” structures, failing to grasp they are already Digital Product companies, just highly inefficient ones. Most are not ...
