Our Thinking

Focus

As a digital product transformation consultancy, we deliver meaningful work across a broad swathe of industries and use cases. But, we specialise in several choice areas virtue of depth of experience and exposure. This is where we centralise our thinking and champion our more focused expertise and value.

Focus

Featured

    • Badger Sessions

       

       

      The Future of Loyalty

      Traditional (transactional) loyalty schemes are no longer fit-for-purpose and need grounding in the digital reality we live in.

      We’re working with the best minds in the industry to lead a digital product revolution that brings you closer to your customers.

       

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    • We love tech logo

       

       

      Benefit from our vast experience with blue chip clients to gain a deeper understanding of the tech universe in a business context.

      Move forward with your tech strategy with purpose and vision as we explore common challenges, and proven solutions.

       

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    Most popular

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    The Importance of Customer Loyalty in Today's Market

    Customer loyalty is paramount in an era of increasing competition and rapidly evolving consumer expectations. This perspective explains why customer loyalty emerges as a critical ...

    Mapping the Future of Sustainable Digital Products

    Sustainability in technology is gaining importance, and our recent community event held at Red Badger HQ aimed to shed light on how tech infrastructure can evolve to be more ...

    Revolutionising Retail: How Super Payments is Changing the Game

    In the fintech sector, true innovation often means breaking away from established norms. This is precisely what the partnership between Red Badger and Super Payments represents. ...

    A Roadmap for Stitching Loyalty into the Digital Fabric of the ...

    The fashion industry stands on the brink of a transformative era, one where the relationship between brands and consumers is being redefined by digital innovation and a growing ...

    How AI, Rust, and WebAssembly Are Shaping the Future of Coding

    AI in Coding: A Double-Edged Sword At a recent Red Badger event, our very own Chief Scientist Stu Harris got us thinking about how AI is revolutionising the way we code. It’s like ...

    The Changing Nature of Consumer Demand: How Sustainability is Shaping ...

    The fashion industry is one of the largest and most dynamic industries in the world, with a global value of over $2.5 trillion. However, it also has a significant environmental ...

    The Big Debate: Is the future of loyalty point-less?

    Our latest event features a panel debate between experts from some of the most well-recognised and respected brands working in loyalty, data, CRM, e-commerce and digital product ...

    [Step-by-Step Guide] 5 Steps to a loyalty product your customers love

    Transactional loyalty schemes that don't adopt a digital product mindset are no longer fit-for-purpose. How can blue-chips make the shift to ensure that existing customers don't ...

    Subscription is the new loyalty and other takeaways from HOSTECH 2022

    This year’s HOSTECH event brought the effect of the pandemic on the hospitality industry sharply into focus. It rapidly accelerated customer adoption of food delivery – enabled in ...

    Meet our Loyalty Panellist: Dave Robinson from Boots

    As part of our debate on the future of loyalty, we interviewed our expert panellists to learn more about their personal experiences and opinions on loyalty. The first piece in the ...

    Meet our Loyalty Panellist: Gianfranco Cuzziol from Natura & Co

    As part of our debate on the future of loyalty, we interviewed our expert panellists to learn more about their personal experiences and opinions on loyalty. We’ve assembled ...

    Meet our Loyalty Panellist: Candice Lott from We Are The Digital Type

    As part of our debate on the future of loyalty, we interviewed our expert panellists to learn more about their personal experiences and opinions on loyalty. The next piece in the ...

    Point-based vs point-less: Time for loyalty to evolve?

    What is the future of loyalty? Set against the backdrop of a turbulent economy and a cost of living crisis, it’s never been more important to make an emotional connection with ...

    [Infographic] Is the future of loyalty point-based or point-less?

    Are loyalty programmes evolving away from traditional point-based schemes? Is the future of loyalty now point-less? With customer loyalty increasingly volatile—especially during a ...

    Writing Envoy filters in Rust with WebAssembly

    Istio recently released version 1.5, and one of the major changes in it is the deprecation of Mixer in favour of WebAssembly Envoy filters. If none of that sentence made sense to ...

    [Video] The Future of Digital Loyalty: Loyalty as a Service

    Taken from our event in February 2022, Red Badger Managing Director Joel Williams looks at the importance of digital loyalty programmes and how brands are looking for new ways to ...

    [Video] The Future of Loyalty: How Nando's meets the demands of Gen Z

    See how Nando's are adapting to Gen Z's digital demands In this segment from ‘The Future of Digital Loyalty’ held by Red Badger in February 2022, Ryan Foreman, Nando’s Product ...

    [Video] The future of digital loyalty: loyalty according to Gen Z

    Generation Z Loyalty: "Hyper-aware, hyper-connected and hyper individual" Chris Sanderson is co-founder of The Future Laboratory, a trend forecasting consumer insight and ...

    What loyalty leaders have to say about loyalty programmes in 2022

    Consumers demand equitable value exchange from the brands they engage with. And loyalty programmes have to work extra hard to attract, retain and excite a hyper-aware, ...

    Earning brand loyalty with the Kano Model

    “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.' Maya Angelou If you’re calling it out as loyalty, it ...

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