Our Thinking

Focus

As a digital product transformation consultancy, we deliver meaningful work across a broad swathe of industries and use cases. But, we specialise in several choice areas virtue of depth of experience and exposure. This is where we centralise our thinking and champion our more focused expertise and value.

Focus

Featured

Badger Sessions

 

 

The Future of Loyalty

Traditional (transactional) loyalty schemes are no longer fit-for-purpose and need grounding in the digital reality we live in.

We’re working with the best minds in the industry to lead a digital product revolution that brings you closer to your customers.

 

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Benefit from our vast experience with blue chip clients to gain a deeper understanding of the tech universe in a business context.

Move forward with your tech strategy with purpose and vision as we explore common challenges, and proven solutions.

 

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Most popular

The Big Debate: Is the future of loyalty point-less?

Our latest event features a panel debate between experts from some of the most well-recognised and respected brands working in loyalty, data, CRM, e-commerce and digital product ...

[Step-by-Step Guide] 5 Steps to a loyalty product your customers love

Transactional loyalty schemes that don't adopt a digital product mindset are no longer fit-for-purpose. How can blue-chips make the shift to ensure that existing customers don't ...

Subscription is the new loyalty and other takeaways from HOSTECH 2022

This year’s HOSTECH event brought the effect of the pandemic on the hospitality industry sharply into focus. It rapidly accelerated customer adoption of food delivery – enabled in ...

Meet our Loyalty Panellist: Dave Robinson from Boots

As part of our debate on the future of loyalty, we interviewed our expert panellists to learn more about their personal experiences and opinions on loyalty. The first piece in the ...

Meet our Loyalty Panellist: Gianfranco Cuzziol from Natura & Co

As part of our debate on the future of loyalty, we interviewed our expert panellists to learn more about their personal experiences and opinions on loyalty. We’ve assembled ...

Meet our Loyalty Panellist: Candice Lott from We Are The Digital Type

As part of our debate on the future of loyalty, we interviewed our expert panellists to learn more about their personal experiences and opinions on loyalty. The next piece in the ...

Point-based vs point-less: Time for loyalty to evolve?

What is the future of loyalty?  Set against the backdrop of a turbulent economy and a cost of living crisis, it’s never been more important to make an emotional connection with ...

[Infographic] Is the future of loyalty point-based or point-less?

Are loyalty programmes evolving away from traditional point-based schemes? Is the future of loyalty now point-less? With customer loyalty increasingly volatile—especially during a ...

Writing Envoy filters in Rust with WebAssembly

Istio recently released version 1.5, and one of the major changes in it is the deprecation of Mixer in favour of WebAssembly Envoy filters. If none of that sentence made sense to ...

[Video] The Future of Digital Loyalty: Loyalty as a Service

Taken from our event in February 2022, Red Badger Managing Director Joel Williams looks at the importance of digital loyalty programmes and how brands are looking for new ways to ...

[Video] The Future of Loyalty: How Nando's meets the demands of Gen Z

See how Nando's are adapting to Gen Z's digital demands In this segment from ‘The Future of Digital Loyalty’ held by Red Badger in February 2022, Ryan Foreman, Nando’s Product ...

[Video] The future of digital loyalty: loyalty according to Gen Z

Generation Z Loyalty: "Hyper-aware, hyper-connected and hyper individual" Chris Sanderson is co-founder of The Future Laboratory, a trend forecasting consumer insight and ...

What loyalty leaders have to say about loyalty programmes in 2022

Consumers demand equitable value exchange from the brands they engage with. And loyalty programmes have to work extra hard to attract, retain and excite a hyper-aware, ...

Earning brand loyalty with the Kano Model

“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.' Maya Angelou If you’re calling it out as loyalty, it ...

Meet our Loyalty Panellist: Robert Bates from Currys

As part of our debate on the future of loyalty, we interviewed our expert panellists to learn more about their personal experiences and opinions on loyalty.   The second piece in ...

[Video] Four Reasons Digital Natives Create More Loyal Customers

Dull, unoriginal, lacking in real value: traditional loyalty schemes are dead in the water. As loyalty-native brands capture the hearts, minds and wallets of the modern consumer, ...

Subscription is the new loyalty and other takeaways from HOSTECH 2022

This year’s HOSTECH event brought the effect of the pandemic on the hospitality industry sharply into focus. It rapidly accelerated customer adoption of food delivery – enabled in ...

Transforming blue chips into next generation Digital Product companies

The vast majority of organisations still maintain “traditional” structures, failing to grasp they are already Digital Product companies, just highly inefficient ones. Most are not ...

[On Demand] Here's why we love WebAssembly (outside of the browser)

Celebrating our first hybrid event in over two years, this session was held at our Red Badger HQ in London on Wednesday 2nd March 2022 and attended by our community both in person ...

A truly resilient multi-cloud platform with wasmCloud and WebAssembly

Myself and senior software engineer Aayush Attri were invited to speak at the CNCF's Kubecon North America event at the end of last year on Wasm day.  In the presentation, we ...

How Gen Z think about loyalty and why you need to align your strategy

“Hyper-aware, hyper-connected and hyper-individual, Generation Z are challenging brands in search of a more equitable value exchange.” Chris Sanderson, Co-Founder, The Future ...

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