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A collection of proven insights on how blue chips can build digital products that delight users and generate business value. Everything from the fundamentals to the latest innovative thinking.

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Red Badger partners with Split.io for world class digital products

London, 16 January 2023: Red Badger, the Digital Product transformation consultancy for blue-chips, announces that it has formed a strategic partnership with Split Software, the ...

Red Badger partners with Adyen to bolster payment capabilities

London, 5 December 2022: Red Badger, the Digital Product transformation consultancy for blue-chips, announces that it has formed a strategic partnership with Adyen, the global ...

Building a Fortnum & Mason e-commerce store in two days

Why doing it differently produced an innovative minimum viable product and enabled a better supplier selection process for Fortnum & Mason Red Badger believes delivering an ...

Product strategy as your competitive advantage

“Strategy is a process, not an event. Organisations make their strategy 24/7” Clayton Christensen Admiral Lord Nelson famously took on a fleet of Franco Spanish ships in 1805. He ...

How enterprises create great digital products in 100 days

Traditional enterprises are facing problems on multiple fronts - recession, the war for tech talent, savvy startups eating their lunch, and now the cost of living crisis. It’s on ...

4 steps to great digital products and a better product business

With challenges on multiple fronts, aggressive competition, consumer volatility and a cost of living crisis, you might be tempted to pull the plug on innovation or what you may ...

100 days to #CreateGreat - Digital Products for Blue Chips

What if you could achieve more in days than your competitors do in months? See our latest video that explains how Red Badger helps large complex organisations to move at pace to ...

The Big Debate: Is the future of loyalty point-less?

Our latest event features a panel debate between experts from some of the most well-recognised and respected brands working in loyalty, data, CRM, e-commerce and digital product ...

[Step-by-Step Guide] 5 Steps to a loyalty product your customers love

Transactional loyalty schemes that don't adopt a digital product mindset are no longer fit-for-purpose. How can blue-chips make the shift to ensure that existing customers don't ...

Subscription is the new loyalty and other takeaways from HOSTECH 2022

This year’s HOSTECH event brought the effect of the pandemic on the hospitality industry sharply into focus. It rapidly accelerated customer adoption of food delivery – enabled in ...

Meet our Loyalty Panellist: Dave Robinson from Boots

As part of our debate on the future of loyalty, we interviewed our expert panellists to learn more about their personal experiences and opinions on loyalty. The first piece in the ...

Meet our Loyalty Panellist: Gianfranco Cuzziol from Natura & Co

As part of our debate on the future of loyalty, we interviewed our expert panellists to learn more about their personal experiences and opinions on loyalty. We’ve assembled ...

Meet our Loyalty Panellist: Candice Lott from We Are The Digital Type

As part of our debate on the future of loyalty, we interviewed our expert panellists to learn more about their personal experiences and opinions on loyalty. The next piece in the ...

Point-based vs point-less: Time for loyalty to evolve?

What is the future of loyalty?  Set against the backdrop of a turbulent economy and a cost of living crisis, it’s never been more important to make an emotional connection with ...

[Infographic] Is the future of loyalty point-based or point-less?

Are loyalty programmes evolving away from traditional point-based schemes? Is the future of loyalty now point-less? With customer loyalty increasingly volatile—especially during a ...

Consumer Duty: how a digital mindset can solve its 6 biggest ...

In recent years, rapid innovation and disruption within the financial services sector has left the FCA painfully far behind. The result has been high-profile scams and ...

Delivering a lean digital product in two weeks

“The most critical metric is how long it takes for an innovative idea to reach a customer. If it takes your company months, how can you compete with an organization that delivers ...

[Video] The Future of Digital Loyalty: Loyalty as a Service

Taken from our event in February 2022, Red Badger Managing Director Joel Williams looks at the importance of digital loyalty programmes and how brands are looking for new ways to ...

[Video] The Future of Loyalty: How Nando's meets the demands of Gen Z

See how Nando's are adapting to Gen Z's digital demands In this segment from ‘The Future of Digital Loyalty’ held by Red Badger in February 2022, Ryan Foreman, Nando’s Product ...

[Video] The future of digital loyalty: loyalty according to Gen Z

Generation Z Loyalty: "Hyper-aware, hyper-connected and hyper individual" Chris Sanderson is co-founder of The Future Laboratory, a trend forecasting consumer insight and ...

How to use test automation in software development

To improve any process, you require at least two things - an honest review of the current situation, and a willingness to change. So why do I get the feeling that we're happy with ...

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