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A collection of proven insights on how blue chips can build digital products that delight users and generate business value. Everything from the fundamentals to the latest innovative thinking.

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The Big Debate: Is the future of loyalty point-less?

Our latest event features a panel debate between experts from some of the most well-recognised and respected brands working in loyalty, data, CRM, e-commerce and digital product ...

[Step-by-Step Guide] 5 Steps to a loyalty product your customers love

Transactional loyalty schemes that don't adopt a digital product mindset are no longer fit-for-purpose. How can blue-chips make the shift to ensure that existing customers don't ...

Subscription is the new loyalty and other takeaways from HOSTECH 2022

This year’s HOSTECH event brought the effect of the pandemic on the hospitality industry sharply into focus. It rapidly accelerated customer adoption of food delivery – enabled in ...

Meet our Loyalty Panellist: Dave Robinson from Boots

As part of our debate on the future of loyalty, we interviewed our expert panellists to learn more about their personal experiences and opinions on loyalty. The first piece in the ...

Meet our Loyalty Panellist: Gianfranco Cuzziol from Natura & Co

As part of our debate on the future of loyalty, we interviewed our expert panellists to learn more about their personal experiences and opinions on loyalty. We’ve assembled ...

Meet our Loyalty Panellist: Candice Lott from We Are The Digital Type

As part of our debate on the future of loyalty, we interviewed our expert panellists to learn more about their personal experiences and opinions on loyalty. The next piece in the ...

Point-based vs point-less: Time for loyalty to evolve?

What is the future of loyalty?  Set against the backdrop of a turbulent economy and a cost of living crisis, it’s never been more important to make an emotional connection with ...

[Infographic] Is the future of loyalty point-based or point-less?

Are loyalty programmes evolving away from traditional point-based schemes? Is the future of loyalty now point-less? With customer loyalty increasingly volatile—especially during a ...

Consumer Duty: how a digital mindset can solve its 6 biggest ...

In recent years, rapid innovation and disruption within the financial services sector has left the FCA painfully far behind. The result has been high-profile scams and ...

Delivering a lean digital product in two weeks

“The most critical metric is how long it takes for an innovative idea to reach a customer. If it takes your company months, how can you compete with an organization that delivers ...

[Video] The Future of Digital Loyalty: Loyalty as a Service

Taken from our event in February 2022, Red Badger Managing Director Joel Williams looks at the importance of digital loyalty programmes and how brands are looking for new ways to ...

[Video] The Future of Loyalty: How Nando's meets the demands of Gen Z

See how Nando's are adapting to Gen Z's digital demands In this segment from ‘The Future of Digital Loyalty’ held by Red Badger in February 2022, Ryan Foreman, Nando’s Product ...

[Video] The future of digital loyalty: loyalty according to Gen Z

Generation Z Loyalty: "Hyper-aware, hyper-connected and hyper individual" Chris Sanderson is co-founder of The Future Laboratory, a trend forecasting consumer insight and ...

How to use test automation in software development

To improve any process, you require at least two things - an honest review of the current situation, and a willingness to change. So why do I get the feeling that we're happy with ...

What loyalty leaders have to say about loyalty programmes in 2022

Consumers demand equitable value exchange from the brands they engage with. And loyalty programmes have to work extra hard to attract, retain and excite a hyper-aware, ...

7 key benefits of automated testing in software development

Throughout a testers life, we would have asked ourselves the question ‘To automate or not to automate’. Automation means taking your manual tests and automating them using a tool ...

Fixing climate change with digital product thinking

This Earth Day, in a 2-part series, we tasked ourselves to find out how digital products and technologies can help fix a complex problem like climate change by accelerating us ...

Mean Time to Repair (MTTR): One of your most important metrics

In an industry that places such emphasis on speed to market, Mean Time To Repair (MTTR) may be the most important metric you’re not paying attention to. MTTR can be defined as the ...

Fixing climate change with the circular economy and digital technology

This Earth Day, in this second article in a 2-part series we tasked ourselves with looking at how digital products and technologies can help fix a complex problem like climate ...

Learning to fail to deliver digital product success

I've lost count of the number of times organisations have told me they have a "fail fast, fail often" approach to delivering projects. This isn’t a new idea, but in practice, so ...

How to use service design for validating ideas

Running a good business requires more than just selling a high-quality product. Customers now demand excellence in their experiences and are less forgiving to issues. When it ...

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