Our Thinking
Product
A collection of proven insights on how blue chips can build digital products that delight users and generate business value. Everything from the fundamentals to the latest innovative thinking.
Build a loyalty product
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Download our 5 step guide to a loyalty product customers love
Simple price incentives or overly complex schemes are turning customers off. And the early signs from Gen Z show they demand more from brands - a mutual value exchange and an emotional connection. Is your loyalty programme primed for supercharged expectations and delivering what your customers really want?
Product success story
Find out how we did it
Delivering a lean digital product in two weeks
Tasked with finding a working solution for live polling and consensus building, a Red Badger product squad delivered an operational MVP in just 10 days.
The power of a product mindset
Read the story
How product thinking can tackle social inequality
We built a mission-oriented product organisation to tackle one of society's biggest challenges.
Most popular
Why are basketball players tall?
Guest blog by Gianfranco Cuzziol, CRM and Personalisation Lead, Avon International The evolution of basketball over the past century is a perfect analogy for the evolution of ...
Red Badger launches CRUX - Headless app development in Rust
PRESS RELEASE: Announcing Red Badger’s experimental open-source framework for writing native User Interface (UI) applications for Mobile, Web, and Desktop. (London) 01 March ...
Red Badger announces launch of new digital customer onboarding ...
PRESS RELEASE: (London, Manila) 24th February 2023: Red Badger, the Digital Product transformation consultancy for blue chips, announces the launch of a new digital customer ...
ON DEMAND VIDEO - Product Impact with Split
Red Badger HQ played host to the first digital-product.london event of 2023. The evening brought the community together to explore how to create continuous impact with your ...
Red Badger partners with Split.io for world class digital products
London, 16 January 2023: Red Badger, the Digital Product transformation consultancy for blue-chips, announces that it has formed a strategic partnership with Split Software, the ...
Red Badger partners with Adyen to bolster payment capabilities
London, 5 December 2022: Red Badger, the Digital Product transformation consultancy for blue-chips, announces that it has formed a strategic partnership with Adyen, the global ...
Building a Fortnum & Mason e-commerce store in two days
Why doing it differently produced an innovative minimum viable product and enabled a better supplier selection process for Fortnum & Mason Red Badger believes delivering an ...
Product strategy as your competitive advantage
“Strategy is a process, not an event. Organisations make their strategy 24/7” Clayton Christensen Admiral Lord Nelson famously took on a fleet of Franco Spanish ships in 1805. He ...
How enterprises create great digital products in 100 days
Traditional enterprises are facing problems on multiple fronts - recession, the war for tech talent, savvy startups eating their lunch, and now the cost of living crisis. It’s on ...
4 steps to great digital products and a better product business
With challenges on multiple fronts, aggressive competition, consumer volatility and a cost of living crisis, you might be tempted to pull the plug on innovation or what you may ...
100 days to #CreateGreat - Digital Products for Blue Chips
What if you could achieve more in days than your competitors do in months? See our latest video that explains how Red Badger helps large complex organisations to move at pace to ...
The Big Debate: Is the future of loyalty point-less?
Our latest event features a panel debate between experts from some of the most well-recognised and respected brands working in loyalty, data, CRM, e-commerce and digital product ...
[Step-by-Step Guide] 5 Steps to a loyalty product your customers love
Transactional loyalty schemes that don't adopt a digital product mindset are no longer fit-for-purpose. How can blue-chips make the shift to ensure that existing customers don't ...
Subscription is the new loyalty and other takeaways from HOSTECH 2022
This year’s HOSTECH event brought the effect of the pandemic on the hospitality industry sharply into focus. It rapidly accelerated customer adoption of food delivery – enabled in ...
Meet our Loyalty Panellist: Dave Robinson from Boots
As part of our debate on the future of loyalty, we interviewed our expert panellists to learn more about their personal experiences and opinions on loyalty. The first piece in the ...
Meet our Loyalty Panellist: Gianfranco Cuzziol from Natura & Co
As part of our debate on the future of loyalty, we interviewed our expert panellists to learn more about their personal experiences and opinions on loyalty. We’ve assembled ...
Meet our Loyalty Panellist: Candice Lott from We Are The Digital Type
As part of our debate on the future of loyalty, we interviewed our expert panellists to learn more about their personal experiences and opinions on loyalty. The next piece in the ...
Point-based vs point-less: Time for loyalty to evolve?
What is the future of loyalty? Set against the backdrop of a turbulent economy and a cost of living crisis, it’s never been more important to make an emotional connection with ...
[Infographic] Is the future of loyalty point-based or point-less?
Are loyalty programmes evolving away from traditional point-based schemes? Is the future of loyalty now point-less? With customer loyalty increasingly volatile—especially during a ...
Consumer Duty: how a digital mindset can solve its 6 biggest ...
In recent years, rapid innovation and disruption within the financial services sector has left the FCA painfully far behind. The result has been high-profile scams and ...
Delivering a lean digital product in two weeks
“The most critical metric is how long it takes for an innovative idea to reach a customer. If it takes your company months, how can you compete with an organization that delivers ...
