Our Thinking
Product
A collection of proven insights on how blue chips can build digital products that delight users and generate business value. Everything from the fundamentals to the latest innovative thinking.
Build a loyalty product
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Download our 5 step guide to a loyalty product customers love
Simple price incentives or overly complex schemes are turning customers off. And the early signs from Gen Z show they demand more from brands - a mutual value exchange and an emotional connection. Is your loyalty programme primed for supercharged expectations and delivering what your customers really want?
Product success story
Find out how we did it
Delivering a lean digital product in two weeks
Tasked with finding a working solution for live polling and consensus building, a Red Badger product squad delivered an operational MVP in just 10 days.
The power of a product mindset
Read the story
How product thinking can tackle social inequality
We built a mission-oriented product organisation to tackle one of society's biggest challenges.
Most popular
Cogo: Combining AI, Green Engineering & Finance for a Sustainable ...
In today's rapidly evolving financial landscape, sustainability and carbon management have become a high priority. As the finance industry grapples with the challenges of climate ...
AI and Financial Services: Digital Innovation with Red Badger & Split
In an industry where the stakes are high and the challenges complex, the collaboration between Red Badger and Split Software offers a compelling solution for enterprises in ...
Red Badger & Cogo: Championing a Greener Digital Future
Every business is, in essence, a digital product company. To stay ahead, businesses must be agile, continually innovating to meet user needs and business objectives. The key to ...
AI: Better code for Better Digital Experience
Our upcoming event to be held at Red Badger HQ on 20th September will explore how AI plays a crucial role in product development and enhancing user experience. Join us and our ...
Delivering Seamless Customer Experience in the Energy Sector
Red Badger, a leading digital product transformation consultancy, is proud to partner with OVO. The partnership aims to support OVO to help customers access personalised help and ...
Rust & CRUX: The Future of Sustainable Enterprise Software ...
We recently hosted a workshop and Meetup with an audience of developers and digital product leaders to showcase our findings in the using Rust and CRUX for sustainable enterprise ...
How is Generative AI Transforming Product Development in Blue Chips?
What is Generative AI? Generative AI is a subset of artificial intelligence that leverages machine learning techniques to generate new data instances. It's like an artist who, ...
Can Generative AI and Green Engineering Boost Loyalty in Blue Chips?
The Rise of Customer Centricity In the modern business landscape, customer centricity has become more than just a buzzword; it's a strategic imperative. Companies are increasingly ...
Green Engineering by Design: The Future of Sustainability in Tech
Understanding Green Engineering by Design Green Engineering by Design is an approach that integrates environmental considerations into the design of products and processes. It ...
AI for Customer Experience - Event Follow up
Artificial Intelligence (AI) is transforming the way businesses operate, and Red Badger is at the forefront of this revolution. We are empowering blue-chip and enterprise firms ...
Responsible AI: The Key to Sustainable Growth?
The development of Artificial Intelligence (AI) has revolutionised many industries, from healthcare to finance, transportation to entertainment. As AI continues to evolve, one ...
Red Badger and Split: A Partnership for Sustainable Digital Product ...
Software development is central to every business, and nearly every business requires having an exceptional digital experience as central to its success. The key for product and ...
Ethical AI: Reflections on Responsible AI, Sustainability, & ...
My name is Dr. Chris Brauer, and as a strategy officer for the World Economic Forum, I've had the opportunity to explore and navigate the complexities of artificial intelligence ...
Brewing the Future: How Generative AI is Changing Beer Production
In this talk, recorded at our recent 'AI for Customer Innovation' Event held at The Ivy in London, Hew shares his experiences of using AI to revolutionise the brewing industry, ...
AI in Digital Products - Our Tech and Product Directors discuss...
Artificial Intelligence (AI) and Machine Learning (ML) have become buzzwords in the tech industry, but what do they mean in the context of digital products? How are they being ...
Responsible AI: Pathways to Sustainable Growth with Dr Chris Brauer
Discover the world of responsible artificial intelligence (AI) with Dr. Chris Brauer, a leading expert in the field and strategy officer at the World Economic Forum, who we were ...
Navigating Challenges in AI Development
Artificial Intelligence (AI) is no longer a futuristic concept; it's a present reality that's reshaping the landscape of digital product development. As AI continues to evolve, it ...
Exploring Rust: A Sustainable Approach for Enterprise Application ...
The time for Rust in the enterprise is now. Having long been a favourite among developers, Rust is quickly becoming the go-to choice for enterprises as its advantages in ...
Our Top 10 Takeaways from Money 20/20 so far
It’s only Day One at Money 20/20, and already it’s clear: we’re not just attending an event, we’re part of a revolution! The atmosphere is electric as innovators, financiers, and ...
Embracing Rust for Enterprise Application Development
On the 23rd of May, 2023, we were privileged to be spotlighted by the Rust Foundation following our recent Silver Membership. Our Co-Founder and Chief Scientist, Stuart Harris, ...
Why are basketball players tall?
Guest blog by Gianfranco Cuzziol, CRM and Personalisation Lead, Avon International The evolution of basketball over the past century is a perfect analogy for the evolution of ...
