Our Thinking
Product
A collection of proven insights on how blue chips can build digital products that delight users and generate business value. Everything from the fundamentals to the latest innovative thinking.
Build a loyalty product
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Simple price incentives or overly complex schemes are turning customers off. And the early signs from Gen Z show they demand more from brands - a mutual value exchange and an emotional connection. Is your loyalty programme primed for supercharged expectations and delivering what your customers really want?
Product success story
Find out how we did it
Delivering a lean digital product in two weeks
Tasked with finding a working solution for live polling and consensus building, a Red Badger product squad delivered an operational MVP in just 10 days.
The power of a product mindset
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How product thinking can tackle social inequality
We built a mission-oriented product organisation to tackle one of society's biggest challenges.
Most popular
Five Lessons Learned from Implementing OpenTelemetry
We set out to implement Open Telemetry (OTel) across our microservices running on Kubernetes. OTel is a Cloud Native incubating project. Otel originated from the merger of two ...
Breaking the mould - How big corporates can select top tier partners
Most execs know the effect Customer Experience (CX) has on their business’ performance. As Rory Sutherland recently put it ‘A business focussed on customers will delight its ...
The Importance of Customer Loyalty in Today's Market
Customer loyalty is paramount in an era of increasing competition and rapidly evolving consumer expectations. This perspective explains why customer loyalty emerges as a critical ...
The Role of Technology in Overcoming Cross-Border Retail Challenges
The rise of global eCommerce, forecasted to grow at 9.4% in 2024, presents a promising avenue for enterprises aiming to expand their footprint beyond local markets. However, this ...
The Lasting Impact of Brexit on Global eCommerce
The conclusion of Brexit marked a significant turning point for businesses operating within and beyond the United Kingdom. The ripple effects have redefined the landscape of ...
Our Cross-Border Retail White Paper
The global eCommerce market is experiencing unprecedented growth, poised to exceed $8 trillion by 2027. This expansion is not merely a testament to the increasing consumer ...
Exploring the Sustainability Challenges in Finance
In the heart of the UK's financial conversation, a recent roundtable event we hosted in collaboration with COGO illuminated a pivotal trend: delegates from across some of the UK's ...
Efficiency by Design: The Sustainable Future of Digital Infrastructure
In digital product development, the sustainability of a codebase is a critical yet often overlooked aspect. At Red Badger, we understand that the code we write today lays the ...
How Tap to Pay is Changing Retail, Featuring Adyen and Sweaty Betty
This morning, we had the pleasure of hosting the latest of our exclusive breakfast event at The Ivy in London. In collaboration with Adyen, we explored the future of digital ...
The Power of Green UX: Nudging Users Towards Sustainable Choices
In today's digital age, the intersection of user experience (UX) and sustainability is becoming increasingly crucial. As businesses and consumers alike strive for eco-friendly ...
Why Adyen's Issuing Technology is a Strategic Fit for Online Travel ...
Adyen's issuing technology is capturing attention in the Online Travel Retail sector for good reason. As we continue to build on the partnership with Adyen, we explore why this ...
The Evolution of Digital Payments - What is Issuing?
Issuing has evolved from a niche concept to a mainstream business strategy. In this article, as we continue to build on our partnership with Adyen, we explore the intricacies of ...
Cogo: Combining AI, Green Engineering & Finance for a Sustainable ...
In today's rapidly evolving financial landscape, sustainability and carbon management have become a high priority. As the finance industry grapples with the challenges of climate ...
The Future of Product Management? The blend of AI and Human ...
The Rise of AI: More Than Just a Trend At a recent Red Badger event, we were excited to be joined by leading AI expert Jonty Angel, who was invited as was invited as a keynote ...
AI and Financial Services: Digital Innovation with Red Badger & Split
In an industry where the stakes are high and the challenges complex, the collaboration between Red Badger and Split Software offers a compelling solution for enterprises in ...
Red Badger & Cogo: Championing a Greener Digital Future
Every business is, in essence, a digital product company. To stay ahead, businesses must be agile, continually innovating to meet user needs and business objectives. The key to ...
AI: Better code for Better Digital Experience
Our upcoming event to be held at Red Badger HQ on 20th September will explore how AI plays a crucial role in product development and enhancing user experience. Join us and our ...
Delivering Seamless Customer Experience in the Energy Sector
Red Badger, a leading digital product transformation consultancy, is proud to partner with OVO. The partnership aims to support OVO to help customers access personalised help and ...
Rust & CRUX: The Future of Sustainable Enterprise Software ...
We recently hosted a workshop and Meetup with an audience of developers and digital product leaders to showcase our findings in the using Rust and CRUX for sustainable enterprise ...
How is Generative AI Transforming Product Development in Blue Chips?
What is Generative AI? Generative AI is a subset of artificial intelligence that leverages machine learning techniques to generate new data instances. It's like an artist who, ...
Can Generative AI and Green Engineering Boost Loyalty in Blue Chips?
The Rise of Customer Centricity In the modern business landscape, customer centricity has become more than just a buzzword; it's a strategic imperative. Companies are increasingly ...
