Our Thinking
All Articles
Our expert writers share their latest experiences from the field. From short opinion pieces to in-depth analysis, hear from some of the leading minds and practitioners in digital product.
Most Popular
Breaking the mould - How big corporates can select top tier partners
Most execs know the effect Customer Experience (CX) has on their business’ performance. As Rory Sutherland recently put it ‘A business focussed on customers will delight its ...
Red Badger Sponsors the Individual Category at the OpenUK Awards 2024
Red Badger Sponsors the Individual Category at the OpenUK Awards 2024 We are thrilled to announce that Red Badger is sponsoring the 'Individual' category at the OpenUK Awards ...
Carbon efficient high density enterprise workloads with scale-to-zero ...
We’re excited to announce that Stuart Harris, Chief Scientist from Red Badger will be speaking at the upcoming Civo Navigate event. His talk, "Carbon Efficient High Density ...
Payments Data to Drive Revenue in the Sports Industry
In the sports industry, understanding fan behaviour and leveraging payment data effectively can significantly boost revenue and unlock new functionalities. We were honoured to be ...
Building a Marketplace for Producers: Lessons from Wylde Market
Creating a successful marketplace involves more than just connecting buyers and sellers. It requires understanding the unique needs of both sides of the market and developing ...
Power Small Businesses with Integrated Financial Solutions
Small businesses often face challenges in accessing the financial services they need to grow. At our recent ‘Secrets of Platform Success’ breakfast event at The Ivy, we were ...
Sophisticated Payment Functionality is Easier Than Ever Before
As the world becomes increasingly digital-first, consumer demand for personalised convenience mean those selling online need slick, functionality-rich payment systems. However, ...
Red Badger and Tuum Join Forces to accelerate finance innovation.
We are thrilled to announce an exciting new partnership between Red Badger and Tuum, a leading provider of next-generation core banking platforms. This collaboration brings ...
The Pitfalls of High-Volume Transactions
High-volume transactions are often considered a sign of success, but they also bring their own set of challenges and pitfalls. As businesses scale and transaction volumes soar, ...
The Importance of Customer Loyalty in Today's Market
Customer loyalty is paramount in an era of increasing competition and rapidly evolving consumer expectations. This perspective explains why customer loyalty emerges as a critical ...
Scaling Internationally: More Than Just A Copy Paste
The global eCommerce market is ripe with opportunities against an ever-growing digital consumer base. However, entering these markets demands more than an intent to expand; it ...
Adyen for Platforms: A Guide to Integrated Payment Solutions
Adyen for Platforms offers an integrated payment solution tailored to platforms and marketplaces. This service is designed to simplify the payment process, enabling platform ...
The Role of Technology in Overcoming Cross-Border Retail Challenges
The rise of global eCommerce, forecasted to grow at 9.4% in 2024, presents a promising avenue for enterprises aiming to expand their footprint beyond local markets. However, this ...
Red Badger & Adyen: Empower the growth of your platform
Combining Red Badger’s bespoke digital expertise with Adyen's comprehensive end-to-end payment solution, we're excited to announce a payment platform revolution. Accelerate your ...
Crafting Inclusivity Through Digital and Physical Accessibility
When we talk about accessibility in online or digital contexts, we're referring to the design, development, and implementation of websites, applications, and digital tools in a ...
The Lasting Impact of Brexit on Global eCommerce
The conclusion of Brexit marked a significant turning point for businesses operating within and beyond the United Kingdom. The ripple effects have redefined the landscape of ...
The Convergence of Physical and Digital Accessibility in Retail
Digital accessibility is defined through a series of guidelines, setting a gold standard that aims to level the playing field for all users. This digital-first approach advocates ...
Red Badger and CADA Design on the Frontline of Accessibility
The opportunity for brands to engage with a global audience has never been greater. However, ensuring accessibility for all remains a significant hurdle. In our upcoming webinar, ...
Navigating the Future of Global eCommerce
The future of Global eCommerce is an exciting one as the market is experiencing unprecedented growth, poised to exceed $8 trillion by 2027. This expansion is not merely a ...
Our Cross-Border Retail White Paper
The global eCommerce market is experiencing unprecedented growth, poised to exceed $8 trillion by 2027. This expansion is not merely a testament to the increasing consumer ...
Red Badger to Speak at Rust Nation 2024
Rust Nation is the first UK conference dedicated to the Rust language. It will be held at The Brewery in the heart of London on the 26th, 27th and 28th of March 2024. Viktor ...
Mapping the Future of Sustainable Digital Products
Sustainability in technology is gaining importance, and our recent community event held at Red Badger HQ aimed to shed light on how tech infrastructure can evolve to be more ...
Revolutionising Retail: How Super Payments is Changing the Game
In the fintech sector, true innovation often means breaking away from established norms. This is precisely what the partnership between Red Badger and Super Payments represents. ...
Exploring the Sustainability Challenges in Finance
In the heart of the UK's financial conversation, a recent roundtable event we hosted in collaboration with COGO illuminated a pivotal trend: delegates from across some of the UK's ...
Efficiency by Design: The Sustainable Future of Digital Infrastructure
In digital product development, the sustainability of a codebase is a critical yet often overlooked aspect. At Red Badger, we understand that the code we write today lays the ...
A Roadmap for Stitching Loyalty into the Digital Fabric of the ...
The fashion industry stands on the brink of a transformative era, one where the relationship between brands and consumers is being redefined by digital innovation and a growing ...
The Power of Green UX: Nudging Users Towards Sustainable Choices
In today's digital age, the intersection of user experience (UX) and sustainability is becoming increasingly crucial. As businesses and consumers alike strive for eco-friendly ...
Why Adyen's Issuing Technology is a Strategic Fit for Online Travel ...
Adyen's issuing technology is capturing attention in the Online Travel Retail sector for good reason. As we continue to build on the partnership with Adyen, we explore why this ...
The Evolution of Digital Payments - What is Issuing?
Issuing has evolved from a niche concept to a mainstream business strategy. In this article, as we continue to build on our partnership with Adyen, we explore the intricacies of ...
Cogo: Combining AI, Green Engineering & Finance for a Sustainable ...
In today's rapidly evolving financial landscape, sustainability and carbon management have become a high priority. As the finance industry grapples with the challenges of climate ...
The Future of Product Management? The blend of AI and Human ...
The Rise of AI: More Than Just a Trend At a recent Red Badger event, we were excited to be joined by leading AI expert Jonty Angel, who was invited as was invited as a keynote ...
How AI, Rust, and WebAssembly Are Shaping the Future of Coding
AI in Coding: A Double-Edged Sword At a recent Red Badger event, our very own Chief Scientist Stu Harris got us thinking about how AI is revolutionising the way we code. It’s like ...
AI and Financial Services: Digital Innovation with Red Badger & Split
In an industry where the stakes are high and the challenges complex, the collaboration between Red Badger and Split Software offers a compelling solution for enterprises in ...
Retiring React Native in Favour of Rust
At Red Badger, we collaborate closely with blue-chip companies, identifying the challenges they often face in the race to keep technology sustainable, future-proof, and robust. ...
Red Badger & Cogo: Championing a Greener Digital Future
Every business is, in essence, a digital product company. To stay ahead, businesses must be agile, continually innovating to meet user needs and business objectives. The key to ...
AI: Better code for Better Digital Experience
Our upcoming event to be held at Red Badger HQ on 20th September will explore how AI plays a crucial role in product development and enhancing user experience. Join us and our ...
React Native Vs Rust
React Native vs Rust: A Comparative Exploration for Enterprise Solutions In the dynamic world of technology, where large global and blue-chip organisations are constantly striving ...
Red Badger is proud to be a sponsor at the OPEN:UK Awards 2023
At Red Badger, we're all about pushing boundaries, embracing innovation, and building a community that thrives on creating business-critical digital products. That's why we're ...
Delivering Seamless Customer Experience in the Energy Sector
Red Badger, a leading digital product transformation consultancy, is proud to partner with OVO. The partnership aims to support OVO to help customers access personalised help and ...
Rust & CRUX: The Future of Sustainable Enterprise Software ...
We recently hosted a workshop and Meetup with an audience of developers and digital product leaders to showcase our findings in the using Rust and CRUX for sustainable enterprise ...
How is Generative AI Transforming Product Development in Blue Chips?
What is Generative AI? Generative AI is a subset of artificial intelligence that leverages machine learning techniques to generate new data instances. It's like an artist who, ...
Can Generative AI and Green Engineering Boost Loyalty in Blue Chips?
The Rise of Customer Centricity In the modern business landscape, customer centricity has become more than just a buzzword; it's a strategic imperative. Companies are increasingly ...
Green Engineering by Design: The Future of Sustainability in Tech
Understanding Green Engineering by Design Green Engineering by Design is an approach that integrates environmental considerations into the design of products and processes. It ...
Responsible AI: The Key to Sustainable Growth?
The development of Artificial Intelligence (AI) has revolutionised many industries, from healthcare to finance, transportation to entertainment. As AI continues to evolve, one ...
Red Badger and Split: A Partnership for Sustainable Digital Product ...
Software development is central to every business, and nearly every business requires having an exceptional digital experience as central to its success. The key for product and ...
Ethical AI: Reflections on Responsible AI, Sustainability, & ...
My name is Dr. Chris Brauer, and as a strategy officer for the World Economic Forum, I've had the opportunity to explore and navigate the complexities of artificial intelligence ...
A Transformative Digital Platform for Exam Providers Globally
LONDON, UK [10th July 2023] Digital product consultancy, Red Badger, and international exams provider, the British Council, have announced the launch of a new digital platform ...
Brewing the Future: How Generative AI is Changing Beer Production
In this talk, recorded at our recent 'AI for Customer Innovation' Event held at The Ivy in London, Hew shares his experiences of using AI to revolutionise the brewing industry, ...
AI in Digital Products - Our Tech and Product Directors discuss...
Artificial Intelligence (AI) and Machine Learning (ML) have become buzzwords in the tech industry, but what do they mean in the context of digital products? How are they being ...
Embracing Rust for Sustainable Enterprise Transformation
Unveiling the Future of Enterprise Software Engineering Businesses are continually exploring innovative ways to stay ahead of the curve, drive efficiency, and maintain ...
Responsible AI: Pathways to Sustainable Growth with Dr Chris Brauer
Discover the world of responsible artificial intelligence (AI) with Dr. Chris Brauer, a leading expert in the field and strategy officer at the World Economic Forum, who we were ...
Red Badger Partners with Dr. Chris Brauer and SYMMETRY for Enterprise ...
[LONDON, UK] - Red Badger, a leading digital consultancy renowned for its expertise in product design and engineering, is delighted to announce a strategic partnership with Dr. ...
Navigating Challenges in AI Development
Artificial Intelligence (AI) is no longer a futuristic concept; it's a present reality that's reshaping the landscape of digital product development. As AI continues to evolve, it ...
Transforming Customer Experience: The Role of Responsible AI
The digital age is constantly evolving and businesses have to keep up with the speed to meet the demands of the modern consumer. Here is where Artificial Intelligence (AI) steps ...
The Changing Nature Of Cloud Native Ledgers In The Finance World
The financial industry is witnessing a significant change as it embraces technological innovations to boost operational efficacy, enhance security, and improve customer ...
Exploring Rust: A Sustainable Approach for Enterprise Application ...
The time for Rust in the enterprise is now. Having long been a favourite among developers, Rust is quickly becoming the go-to choice for enterprises as its advantages in ...
Our Top 10 Takeaways from Money 20/20 so far
It’s only Day One at Money 20/20, and already it’s clear: we’re not just attending an event, we’re part of a revolution! The atmosphere is electric as innovators, financiers, and ...
Embracing Rust for Enterprise Application Development
On the 23rd of May, 2023, we were privileged to be spotlighted by the Rust Foundation following our recent Silver Membership. Our Co-Founder and Chief Scientist, Stuart Harris, ...
Bridging Innovation and Customer Experience: The Power of AI
As the technological landscape evolves, so does the world of customer experience. More than ever, businesses are seeking innovative ways to engage customers, meet their needs, and ...
Red Badger and Split to host LeadDev Conference After Party
Are you attending the LeadDev Conference and looking for an opportunity to network and explore innovative solutions to improve your technical leadership skills? Look no further ...
Rust Foundation Welcomes Red Badger to Champion the Use of Rust in ...
London, United Kingdom [23rd May 2023] Red Badger, a leading digital product consultancy, is proud to announce it has become the latest member of the Rust Foundation. The Rust ...
The Future of Money: Red Badger Gears up for Money 20/20
At Red Badger, we’ve always been at the forefront of digital transformation, creating impactful solutions for some of the most prestigious names in the finance industry. We're ...
The Journey Towards Sustainable Fashion
In a rapidly evolving world, the integration of technology and sustainability is reshaping industries. One such industry that is undergoing significant transformation is fashion. ...
Discussing our Nando's collaboration at BIMA Round Table Event
I recently had the privilege of being invited to speak at a round table event hosted by BIMA (British Interactive Media Association), where industry leaders gathered to discuss ...
How a Sustainable Codebase Can Cut Enterprise Costs and Carbon
At Red Badger, we recently hosted an event that brought together technology leaders from some of the UK's most well-known brands to discuss the role of clean coding in driving ...
Red Badger Announces Partnership with Contentful
[LONDON]—[02 May 2023]—Red Badger, The Digital Product transformation consultancy for blue chips, today announced that it has signed a partnership agreement with Contentful, a ...
The Changing Nature of Consumer Demand: How Sustainability is Shaping ...
The fashion industry is one of the largest and most dynamic industries in the world, with a global value of over $2.5 trillion. However, it also has a significant environmental ...
Consumer-Driven Fashion: How Brands are Meeting Customers' ...
The fashion industry is evolving rapidly, driven in large part by changing consumer expectations. Today's consumers demand transparency, sustainability, and personalisation, and ...
Blending Sustainability and Profitability: How Brands are Balancing ...
In recent years, sustainability has become a key concern for fashion brands, driven by changing consumer demand and increasing awareness of the environmental and social impact of ...
Pioneering Digital Solutions for Social Mobility and Equal Opportunity
As Red Badger's Commercial Director and Founding Trustee of Mission Beyond, I believe that every organisation is a digital product company, whether they realise it or not. At Red ...
How businesses can use data to understand their customers better
Gianfranco shared an interesting analogy to explain his point, drawing a comparison between basketball and the process of creating a digital product. In basketball, the rules ...
Using payment data to unlock customer insight
Have you ever wondered how companies like Adyen are changing the game when it comes to payment innovation? As part of the recent “Insights Reinvented: Strategies for Seamless ...
Event Roundup: Strategies for Seamless Customer Experience
On Wednesday the 29th March 2023, we were thrilled to have partnered with Adyen, a company that's been pushing the boundaries of payment innovation for years, alongside industry ...
Why are basketball players tall?
Guest blog by Gianfranco Cuzziol, CRM and Personalisation Lead, Avon International The evolution of basketball over the past century is a perfect analogy for the evolution of ...
Red Badger launches CRUX - Headless app development in Rust
PRESS RELEASE: Announcing Red Badger’s experimental open-source framework for writing native User Interface (UI) applications for Mobile, Web, and Desktop. (London) 01 March 2023: ...
Red Badger announces launch of new digital customer onboarding ...
PRESS RELEASE: (London, Manila) 24th February 2023: Red Badger, the Digital Product transformation consultancy for blue chips, announces the launch of a new digital customer ...
Introducing CRUX
Most apps need to be built three times – once for iOS (hopefully in Swift), once for Android (hopefully in Kotlin), once for web (hopefully in TypeScript) – with no code reuse, no ...
10 reasons why you should be exploring autonomous stores
Disruption in retail is rife, and the past decade has transformed the way that the sector operates with different technologies, consumer habits and customer expectations shaping ...
Engineering for ambition with Adyen
The dramatic evolution of payments has driven customer demand for frictionless journeys across all touchpoints in store and online. The price for getting it wrong is hefty; ...
Why we love Split
All companies are digital product companies, whether they know it or not, and need to behave as such in order to keep up with the competition. Organisations need to have the ...
How to build a culture of experiential learning
There’s enough agile theory out there. The hard part is making lasting change, particularly at enterprise scale, when you put agile into practice with a given team or ...
Building a Fortnum & Mason e-commerce store in two days
Why doing it differently produced an innovative minimum viable product and enabled a better supplier selection process for Fortnum & Mason Red Badger believes delivering an ...
Product strategy as your competitive advantage
“Strategy is a process, not an event. Organisations make their strategy 24/7” Clayton Christensen Admiral Lord Nelson famously took on a fleet of Franco Spanish ships in 1805. He ...
How enterprises create great digital products in 100 days
Traditional enterprises are facing problems on multiple fronts - recession, the war for tech talent, savvy startups eating their lunch, and now the cost of living crisis. It’s on ...
Flexible work & parenting: Becoming a Badger & a dad in just 6 weeks
Starting a new job is nerve-wracking. Starting a new job when you’re expecting a baby in six weeks is another level entirely! That’s the position I found myself in when I joined ...
Park life! Volunteering in the local community
In August we spent a day clearing weeds instead of product backlogs. Taking advantage of Red Badger’s volunteering policy, our team carried out some park maintenance in Myatt’s ...
Subscription is the new loyalty and other takeaways from HOSTECH 2022
This year’s HOSTECH event brought the effect of the pandemic on the hospitality industry sharply into focus. It rapidly accelerated customer adoption of food delivery – enabled in ...
Why I am proud to be a Badger
The time of year is upon us when Pride fever takes over; preparations are underway for the annual parade, and companies dutifully replace logos to include the famous rainbow flag ...
Meet our Loyalty Panellist: Dave Robinson from Boots
As part of our debate on the future of loyalty, we interviewed our expert panellists to learn more about their personal experiences and opinions on loyalty. The first piece in the ...
Meet our Loyalty Panellist: Gianfranco Cuzziol from Natura & Co
As part of our debate on the future of loyalty, we interviewed our expert panellists to learn more about their personal experiences and opinions on loyalty. We’ve assembled ...
Meet our Loyalty Panellist: Candice Lott from We Are The Digital Type
As part of our debate on the future of loyalty, we interviewed our expert panellists to learn more about their personal experiences and opinions on loyalty. The next piece in the ...
Point-based vs point-less: Time for loyalty to evolve?
What is the future of loyalty? Set against the backdrop of a turbulent economy and a cost of living crisis, it’s never been more important to make an emotional connection with ...
Consumer Duty: how a digital mindset can solve its 6 biggest ...
In recent years, rapid innovation and disruption within the financial services sector has left the FCA painfully far behind. The result has been high-profile scams and ...
Delivering a lean digital product in two weeks
“The most critical metric is how long it takes for an innovative idea to reach a customer. If it takes your company months, how can you compete with an organization that delivers ...
Writing Envoy filters in Rust with WebAssembly
Istio recently released version 1.5, and one of the major changes in it is the deprecation of Mixer in favour of WebAssembly Envoy filters. If none of that sentence made sense to ...
How to use test automation in software development
To improve any process, you require at least two things - an honest review of the current situation, and a willingness to change. So why do I get the feeling that we're happy with ...
8 guiding principles for your tech strategy
How do we make agile technology choices – especially those ones where we have relatively little information to use as input but our decision is likely to have a big impact on what ...
7 key benefits of automated testing in software development
Throughout a testers life, we would have asked ourselves the question ‘To automate or not to automate’. Automation means taking your manual tests and automating them using a tool ...
