Why Adyen's Issuing Technology is a Strategic Fit for Online Travel Retailers

Discover how Adyen's tech is reshaping Online Travel Retail. Tackling industry challenges and enhancing cost-efficiency, it's a game-changer for OTAs.

Adyen's issuing technology is capturing attention in the Online Travel Retail sector for good reason. As we continue to build on the partnership with Adyen, we explore why this platform is more than just another payment solution and how it's setting new standards in the industry.

The Unique Challenges for OTAs

Online Travel Retailers face a unique set of challenges, including fluctuating currency rates, complex supplier payments, and high levels of fraud. Adyen's issuing technology is engineered to tackle these issues head-on, offering OTAs a robust and reliable payment solution.

The Technical Edge

Adyen's platform is designed for the global market, offering real-time transaction tracking and seamless cross-border payments. With 93.5% of merchants noting a strong customer preference for established digital wallets, Adyen's comprehensive approach is timely and relevant. In a sector where 86% of consumers are open to using biometrics for payments, Adyen's technology offers a compelling mix of speed, reach, and security. It's not just about meeting expectations; it's about exceeding them.

Cost-Efficiency with Adyen's Payment Issuing

One of the standout features of Adyen's Payment Issuing technology is its ability to transform what is traditionally considered a cost centre into a more efficient operation. Adyen's model involves sharing the interchange revenue with the merchant. This revenue-sharing approach significantly reduces the payment fees associated with online transactions, making it a cost-effective choice for OTAs. The fees are determined by a range of variables, including the type of card, the country of the merchant, and the type of transaction. More info.


Red Badger and Adyen

Red Badger and Adyen's partnership offers a compelling proposition, especially for enterprise and blue-chip companies. Red Badger's expertise extends beyond user experience to include custom software solutions, agile transformation, and data-driven decision-making. When combined with Adyen's robust payment solutions, the partnership is poised to deliver scalable, innovative, and tailored digital platforms.

While specifics are confidential, Adyen's technology has had a transformative impact on several OTAs who are all benefiting from increased transaction volumes, reduced fraud rates, and improved customer satisfaction.

Adyen's issuing technology isn't just a tool; it's a strategic asset for Online Travel Retailers. By understanding its capabilities and the value of the Red Badger partnership, OTAs can make decisions that elevate their payment systems and overall customer experience. 

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