Crafting Inclusivity Through  Digital and Physical Accessibility

Learn how to create inclusive experiences in retail and hospitality through digital and physical accessibility, exploring key components like WCAG.




When we talk about accessibility in online or digital contexts, we're referring to the design, development, and implementation of websites, applications, and digital tools in a way that ensures everyone, including people with disabilities, can use them. This encompasses various conditions, including visual, auditory, physical, speech, cognitive, and neurological disabilities. 

The goal of digital accessibility is to remove barriers that might prevent interaction with or access to digital products and services. Here are some key components and considerations for online accessibility:

Web Content Accessibility Guidelines (WCAG)

Developed by the World Wide Web Consortium (W3C), these guidelines are the primary reference for making web content more accessible. They're organised under four fundamental principles, often summarised as POUR: Perceivable, Operable, Understandable, and Robust. Each principle has specific guidelines and success criteria to help developers and designers create more accessible digital environments.


Information and user interface components must be presentable to users in ways they perceive. This means providing text alternatives for non-text content, making it easier for users to see and hear content by separating foreground from background, and ensuring content can be presented differently without losing information.


User interface components and navigation must be operable. This includes making all functionality available from a keyboard, giving users enough time to read and use content, not designing content known to cause seizures or physical reactions, and providing ways to help users navigate, find content, and determine where they are.


Information and the operation of the user interface must be understandable. This means making text readable and understandable, making web pages appear and operate in predictable ways, and helping users avoid and correct mistakes.


Content must be strong enough to be interpreted reliably by various user agents, including assistive technologies. This means ensuring compatibility with current and future user tools.

Implementing these guidelines helps ensure digital spaces are accessible to as many people as possible, including those with disabilities. This approach aligns with legal and ethical standards and expands the reach of digital products and services, enhancing the user experience for everyone.


Join our discussion with CADA Design on April 24th at 2 pm to find out more about how you can participate in the much-needed change.


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