Red Badger and Sitoo Partner to Accelerate Unified Commerce for Retailers

LONDON 5TH FEBRUARY 2026

Red Badger, the digital product transformation consultancy, and Sitoo, the world-leading cloud-native Point of Sale (POS) and Unified Commerce platform, today announce a strategic partnership to help enterprise retailers capture modern unified commerce capabilities.

The partnership helps accelerate retailers’ adoption of modern multi-channel commerce technology, as they respond to growing customer demand for hybrid (in-store and online) shopping capabilities like click & collect, and buy online, return in-store.

Through this partnership, retailers can ensure the successful implementation of the Sitoo platform, even where requirements include navigating a highly complex, outdated, or globalised technical landscape. And where a retailer needs to develop a customer strategy that accommodates many millions of customers.

John Godfrey, Commercial Director, comments:

“Customers expect personalised experiences, flexible options and frictionless convenience from their favourite brands. Our partnership with Sitoo helps to deliver all three to the retailers and brands we work with. Our client's commercial outcomes are utterly dependent on them satisfying their customer desires - and technology that delivers seamless capability across all touch points is an essential part of the mix.”

James O’Hare, Vice President of Retail, Sitoo, comments:

“Sitoo has been successfully cementing itself as a partner of choice to UK retailers over the last few years, and this strategic partnership with Red Badger is yet another milestone on that journey. Working in collaboration, we give confidence to even the largest retailers that we can help them digitally transform.”

About Red Badger

Red Badger is a London-based digital product consultancy that has spent the last 15 years combining leading engineering and product thinking to help clients like Levi’s, HSBC, Tesco, J.P Morgan and Selfridges solve their most critical business problems. 

About Sitoo

Sitoo is a cloud-native Point of Sale (POS) and Unified Commerce platform designed specifically for global fashion and lifestyle retailers. It acts as a real-time bridge between a retailer's physical stores and their digital sales channels, ensuring that inventory, customer data, and order management are synchronized everywhere at once.