The application of a digital product mindset to loyalty is bringing them closer to customers and delivering more meaningful experiences.
Making things better with Pride in London
We designed and developed a brand new app for the Pride in London Festival in 2018.
Over the last 7 months, we’ve worked closely with Pride in London to design and develop their brand new app for this year’s Pride in London Festival.
The app will help festival-goers discover, plan and navigate this year’s Pride festival in London. On top of that, it also includes important information about the day’s programme.
As part of a social value project, the app was built by 34 badgers and a mix of Pride volunteers in over 1,060 voluntary hours and 280 pro-bono days (still counting) including more than 34 features.
Our team chose to use the latest React Native technology to develop the app, which will make it easier to build for both iOS and Android at the same time. It was designed to be open source so that it can be further enhanced each year based on user feedback and insights, negating the need to start completely from scratch. This also means that any other Pride or LGBT+ organisation in the world can download the source code and use the app for their own needs.
To ensure our pride app is as inclusive as possible, Pride in London has made it fully accessible from its design principles right through to meticulous testing and development. So now, regardless of abilities, everyone can enjoy the app and get the most out of it.
Working on the Pride App was and still is an awesome experience for all of us. It’s amazing to see that everything is possible and achievable when talented, passionate people work together to solve a problem and make things happen.
Kristopher Hamilton, Head of User Experience at Pride in London said:
“We are so proud of this year’s app as it has been shaped entirely by feedback collected from the LGBT+ community throughout the year. Our focus is, and always has been, on celebrating our community and the app is the perfect place for us to showcase how unique and diverse the LGBT+ people of London are - something I 100% believe we’ve achieved this year.”
Lani Shamash, Delivery Lead at Red Badger also commented:
“Working as Pride in London’s partner for this new app has been an amazing experience for us. Pride really echoes our own social values of openness and acceptance and gives us a chance to give back to the community.“
We’re so excited to finally see the Pride app live, and see people downloading and using it to plan for the forthcoming festival.
If you’re going to this year’s Pride Parade, come and say hi. If you want to chat with us about React Native, open source projects, social impact or anything else please get in touch.