AUTHOR

Rachael Rea-Palmer

Rachael Rea-Palmer is Red Badger's Director of Retail and Hospitality. She brings over 15 years of invaluable experience driving product strategy and digital transformation, having held Head of Product roles at major brands including John Lewis and Net-a-Porter.

Stories by Rachael

Digital Loyalty

What unified commerce really means for customers

Takeaways from a retail leaders' meetup at Hedonism Wines: why unified commerce is an organisational challenge, and what each channel should stop...

Rachael Rea-Palmer Apr 23, 2026

Customer Success

The Experimentation Gene: Turning Personalisation from Tactic to True Customer Value

Personalisation is now a core business strategy - how to break silos, scale empathy, and drive lasting customer value in retail & hospitality.

Rachael Rea-Palmer Oct 10, 2025

Digital Product Strategy

Earning Devotion: The Evolving Challenge of Customer Loyalty In Retail

Red Badger's Customer Devotion roundtable brought together retail leaders that know what it takes to create loyalty and customer engagement in...

Rachael Rea-Palmer Jun 26, 2025