Badger Resources

RB_Screen_Logos_Artwork-01_(1) (1)
Digital Capability

Everybody thinks they are behind

Almost every large company believes it sits in the bottom quartile of AI adoption for its industry. The arithmetic cannot work. But the feeling is...

The £5 million email that went ignored

Our conversations with executive leaders across all industries continue to find the same thing. Realising AI capability, at a strategic level, is...

Digital Loyalty

What unified commerce really means for customers

Takeaways from a retail leaders' meetup at Hedonism Wines: why unified commerce is an organisational challenge, and what each channel should stop...

#WeLoveTech

Two Days at the Heart of Rust

What Rust Nation reminded me about enterprise software - and why the AI conversation was the one I didn’t expect.